Investment Summary

Pinova Capital and Rubicon Technology Partners Exits Uptempo

On August 28, 2025, OptiMine invested in software company Uptempo from Pinova Capital and Rubicon Technology Partners

Investment Highlights
  • This is OptiMine’s 1st transaction in the Software sector.
  • This is OptiMine’s 1st transaction in Germany.

Investment Summary

Date 2025-08-28
Target Uptempo
Sector Software
Investor(s) OptiMine
Sellers(s) Pinova Capital
Rubicon Technology Partners
Deal Type Add-on Acquisition

Target

Uptempo

Karlsruhe, Germany
Uptempo is a marketing planning software that helps teams gain visibility into the business impact of marketing programs, higher campaign velocity, and true marketing agility. The company does this by integrating campaign planning, marketing, financial management, and work management, so teams can plan better, pivot faster, spend smarter, and execute with confidence. Uptempo was founded in 1999 and is based in Karlsruhe, Germany.

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Investor(S) 1

Investor

OptiMine

Minneapolis, Minnesota, United States

Category Company
Sector Internet Software and Services
DESCRIPTION

OptiMine is an enterprise marketing performance platform that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through its ad measurement and optimization solutions, marketers maximize ROI by gaining insight into every ad’s contribution to financial performance, while optimizing ad mix and spend across all digital and traditional media channels. When optimizing ad spend across multiple channels, the company's solution consistently proves a significant lift in ROI and ROAS across a wide range of industries. OptiMine is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 2

SELLER

Pinova Capital

Munich, Germany

Investor Investor Investor Investor


Category Private Equity Firm
Founded 2007
PE ASSETS 300M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

PINOVA Capital GmbH is a private equity group focused on investing in growth oriented engineering and service based companies operating in German speaking Europe. Specific areas of interest include automotive and transport, chemicals/materials, environmental technology, industrial products, business services, environmental services, industrial services, and logistics. PINOVA seeks businesses generating €10 to €75 million in sales where the firm can invest €5 to €50 million of equity capital. Prospective companies demonstrate the potential to become market leaders. PINOVA Capital was formed in 2007 and is based in Munich, Germany.


DEAL STATS #
Overall 14 of 15
Sector: Software M&A 2 of 2
Type: Add-on Acquisition M&A Deals 6 of 7
Country: Germany M&A 13 of 14
Year: 2025 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-08 RIEPE

Bunde, Germany

RIEPE develops and produces spraying systems, nozzles and associated chemical products to help customers optimise the quality of their products and further automate their production. RIEPE was founded in 1982 and is based in Bunde, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-15 IREMA

Postbauer-Heng, Germany

IREMA produces synthetic filter media for air filtration in OEM quality. The products are mainly used in the heating, ventilation and air conditioning (HVAC) industry as well as in medical and industrial applications. IREMA's unique three-dimensional filter media design has excellent properties in terms of the most important criteria of energy efficiency, filter performance and service life. IREMA was founded in 1975 and is based in Postbauer-Heng, Germany.

Sell -
DESCRIPTION

Rubicon Technology Partners is a specialist private equity firm firm that invests in lower middle-market enterprise software and technology-enabled services companies. Rubicon looks to make control investments of $75 to $350 million in businesses generating $15 to $75 million in revenue. Target transaction situations include buyouts and recapitalizations of closely held private companies, corporate divestitures, carve-outs or spin-outs, buy and build opportunities, and shareholder liquidity events. Rubicon was founded in 2012 and is based in Boulder, Colorado.


DEAL STATS #
Overall 7 of 7
Sector: Software M&A 5 of 5
Type: Add-on Acquisition M&A Deals 4 of 4
Country: Germany M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-04 CollegeNET

Portland, Oregon, United States

CollegeNET is a developer of products for higher education, including the world’s first automated classroom scheduling system and the first patented system for serving institution-branded web-based admissions forms. CollegeNET was founded in 1979 and is based in Portland, Oregon.

Buy -