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M&A Deal Summary

Royal Oak Enterprises Acquires Newell Brands - Fire Starter & Fire Log Business

On April 10, 2017, Royal Oak Enterprises acquired consumer products company Newell Brands - Fire Starter & Fire Log Business from Newell Brands

Acquisition Highlights
  • This is Royal Oak Enterprises’ 1st transaction in the Consumer Products sector.
  • This is Royal Oak Enterprises’ 1st transaction in the United States.
  • This is Royal Oak Enterprises’ 1st transaction in Georgia.

M&A Deal Summary
Date 2017-04-10
Target Newell Brands - Fire Starter & Fire Log Business
Sector Consumer Products
Buyer(s) Royal Oak Enterprises
Sellers(s) Newell Brands
Deal Type Divestiture

Target

Newell Brands - Fire Starter & Fire Log Business

Atlanta, Georgia, United States
Newell Brands, Inc. - Fire Starter & Fire Log Business comprises Pine Mountain fire starters and fire logs business as well as its Diamond matches, fire starters, lighters, toothpicks, clothespins and clotheslines business.

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Buyer(S) 1

Buyer

Royal Oak Enterprises

Roswell, Georgia, United States
Category Company
Founded 1959
Sector Consumer Products
DESCRIPTION

Royal Oak Enterprises LLC manufactures and sells charcoal products. The company offers ridge briquets, instant light, natural lump, lighter fluid and wood, and other products.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Georgia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 1 of 1

Seller(S) 1

SELLER

Newell Brands

Atlanta, Georgia, United States
Category Company
Founded 1903
Sector Consumer Products
Employees23,700
Revenue 7.6B USD (2024)
DESCRIPTION
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.
Entrance to Newell Brands' corporate headquarters in Atlanta, Georgia.

Newell Brands is a marketer of consumer and commercial products. Newell Brands was founded in 1903 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 15 of 21
Sector: Consumer Products M&A 5 of 9
Type: Divestiture M&A Deals 14 of 20
State: Georgia M&A 4 of 5
Country: United States M&A 14 of 20
Year: 2017 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-10 Newell Tools

Hoboken, New Jersey, United States

Newell Tools was a diversified industrial tools business division of Newell Brands Inc. The Division operated as a manufacturer and distributor of professional-grade hand tools, power tool accessories, and industrial cutting solutions. Its flagship brands included Irwin, Lenox, and Hilmor.

Sell $2.0B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-26 Elevate Outdoor Collective

Bellevue, Washington, United States

Elevate Outdoor Collective is a designer, developer, manufacturer and marketer of outdoor winter sporting goods. It serves devoted skiing and snowboarding enthusiasts worldwide through brands such as K2, Vlkl, Marker and Dalbello. Elevate Outdoor Collective is based in Bellevue, Washington.

Sell $240M
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