Add-on Acquisition • Internet Software and Services

Rover Acquires Mad Paws

On November 11, 2025, Rover acquired internet software and services company Mad Paws

Acquisition Context

This is Rover’s 3rd transaction in the Internet Software and Services sector.
This is Rover’s 1st transaction in Australia.

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M&A Deal Summary
Date	November 11, 2025
Target	Mad Paws
Sector	Internet Software and Services
Buyer(s)	Rover
Deal Type	Add-on Acquisition
Advisor(s)	Highbury Partnership (Financial) Talbot Sayer (Legal)

Target Company

Mad Paws

Sydney, Australia

Mad Paws operates an online marketplace that connects pet owners with local pet sitters, dog walkers, and other related pet care providers. The Mad Paws platform enables users to book services such as boarding, house sitting, grooming, daycare, and training across Australia. Mad Paws was founded in 2014 and is headquartered in Sydney, Australia.

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Buyer Overview 1

Buyer

Rover

Olympia, Washington, United States

Category	Company
Founded	2011
Sector	Internet Software and Services
Revenue	174M USD (2022)

DESCRIPTION

Rover is an online marketplace for pet care that connects pet parents with pet providers who offer overnight services, including boarding and in-home pet sitting, as well as daytime services, including doggy daycare, dog walking, drop-in visits, and grooming. Rover was founded in 2011 and is based in Olympia, Washington.

Deal Context for Buyer	#
Overall	5 of 5
Sector: Internet Software and Services	3 of 3
Type: Add-on Acquisition	5 of 5
Country: Australia	1 of 1
Year: 2025	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-10-31	Cat In A Flat United States Cat In A Flat is a trusted cat-sitting community created by cat lovers for cat lovers.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-10-31

Cat In A Flat

United States

Cat In A Flat is a trusted cat-sitting community created by cat lovers for cat lovers.

Buy

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