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  5. Route Mobile Acquires Cellent Technologies

M&A Deal Summary

Route Mobile Acquires Cellent Technologies

On July 28, 2016, Route Mobile acquired communications company Cellent Technologies

Acquisition Highlights
  • This is Route Mobile’s 1st transaction in the Communications sector.
  • This is Route Mobile’s 1st transaction in India.

M&A Deal Summary
Date 2016-07-28
Target Cellent Technologies
Sector Communications
Buyer(s) Route Mobile
Deal Type Add-on Acquisition

Target

Cellent Technologies

Mumbai, India
Cellent Technologies is a global service provider offering mobile marketing and communication solutions through SMS and value added service (VAS) solutions for enterprises and MNCs in every industry across the globe.

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Buyer(S) 1

Buyer

Route Mobile

Mumbai, India
Category Company
Founded 2004
Sector Communications
Revenue 35.7B INR (2023)
DESCRIPTION

Route Mobile offers omnichannel communication solutions to its customers, including notably automated SMS or WhatsApp notifications for order updates, appointment reminders, and promotions, as well as voice-based and email solutions. The company also offers AI-based firewall analytics solutions to mobile network operators across the globe. Route Mobile was formed in 2004 and is based in Mumbai.

DEAL STATS #
Overall 1 of 1
Sector: Communications M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: India M&A 1 of 1
Year: 2016 M&A 1 of 1
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