Add-on Acquisition • Publishing

Roularta Media Group Acquires Bayard Presse SA

On March 2, 2020, Roularta Media Group acquired publishing company Bayard Presse SA

Acquisition Context
  • This is Roularta Media Group’s 2nd transaction in the Publishing sector.
  • This is Roularta Media Group’s 1st transaction in France.

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M&A Deal Summary

Date March 2, 2020
Target Bayard Presse SA
Sector Publishing
Buyer(s) Roularta Media Group
Deal Type Add-on Acquisition

Target Company

Bayard Presse SA

Montrouge, France
Bayard Presse SA is a press and publishing company having various media outlets both in its native France and abroad. Its core publications market comes from the children's sector. The main markets are France, Spain, and China, but Bayard also has a substantial presence in Canada, Italy, the United Kingdom, and the United States. The company focuses on publications about youth, religion, seniors, and nature.
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Buyer Overview 1

Buyer

Roularta Media Group

Roeselare, Belgium

Category Company
Founded 1954
Sector Publishing
Employees1,224
Revenue 320M EUR (2024)
DESCRIPTION

Roularta Media Group is a multimedia group that provides radio and television, news websites, magazines (general, business, sports and news weekly magazines, lifestyle and b2b magazines in Dutch and French) and local media in Flanders (free newspapers throughout Flanders with Deze Week on Wednesday and De Zondag on Sunday, the free lifestyle magazine Steps, online classifieds, web marketing and e-commerce solutions). Roularta Media Group was incorporated in 1954 and is based in Roeselare, Belgium.


Deal Context for Buyer #
Overall 2 of 4
Sector: Publishing 2 of 3
Type: Add-on Acquisition 1 of 3
Country: France 1 of 1
Year: 2020 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-12 Landleven

Netherlands

Landleven is a multimedia brand that targets the large audience of people residing and living in rural areas. It reaches this community among others through the monthly magazine Landleven. The magazine has been in existence for 20 years and enjoys a sold circulation of 112,000 copies, 96,000 of which are subscriptions. It has 681,000 readers.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-22 New Skool Media

Amsterdam, Netherlands

New Skool Media is an owner of 20 magazine brands. New Skool Media was founded in 2014 and is based in Amsterdam, Netherlands.

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