M&A Deal Summary

Rotunda Capital Partners and First Capital Partners Acquire Motis Brands

On May 9, 2019, private equity firm Rotunda Capital Partners and mezzanine finance firm First Capital Partners acquired automotive company Motis Brands

Acquisition Highlights
  • This is Rotunda Capital Partners’ 1st and First Capital Partners’ 1st transaction in the Automotive sector.
  • This is Rotunda Capital Partners’ 12th and First Capital Partners’ 22nd transaction in the United States.
  • This is Rotunda Capital Partners’ 2nd and First Capital Partners’ 5th transaction in Wisconsin.
Investment Fate
  • Motis Brands was sold to a consortium of financial buyers in 2022.

M&A Deal Summary

Date 2019-05-09
Target Motis Brands
Sector Automotive
Buyer(s) Rotunda Capital Partners
First Capital Partners
Deal Type Consolidation

Target

Motis Brands

Germantown, Wisconsin, United States
Motis Brands manufactures and distributes active brands in the loading, hauling, mobility, and automotive segments. The company's three divisions, Discount Ramps, Race Ramps, and Heavy Duty Ramps, combine to offer patented product designs and proprietary manufacturing processes with broad distribution and eCommerce expertise. Motis Brands is based in Germantown, Wisconsin.

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Buyer(S) 2

Buyer

Rotunda Capital Partners

Bethesda, Maryland, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2009
PE ASSETS 600M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Rotunda Capital Partners is a private equity firm which invests equity and debt capital in established and profitable lower middle market companies. The Company targets businesses valued between $50 and $200 million with defensible market positions and strong growth prospects. Sectors of interest include financial services, business services, manufacturing, government services, insurance services, logistics and distribution, retail, and consumer. Rotunda Capital Partners is based in Bethesda, Maryland with an additional office in Chicago.


DEAL STATS #
Overall 12 of 26
Sector: Automotive M&A 1 of 1
Type: Consolidation M&A Deals 1 of 2
State: Wisconsin M&A 2 of 3
Country: United States M&A 12 of 26
Year: 2019 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-08 Discount Ramps

Germantown, Wisconsin, United States

Discount Ramps LLC is an online retailer of loading, hauling and transportation products. Offering more than 11,000 products, the company primarily services the power sport, medical, recreational, commercial, transportation, military, and industrial markets. Discount Ramps was founded in 2000 and is based in Germantown, Wisconsin.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-26 Trafera

Saint Paul, Minnesota, United States

Trafera is a provider of educational technology to K-12 schools and a top K-12 focused reseller of Google Chrome devices. Trafera offers a broad range of additional hardware and software solutions that support better outcomes through technology and also offers a robust set of services including deployment and warranty support. Trafera is based in Saint Paul, Minnesota.

Buy -
Buyer

First Capital Partners

Omaha, Nebraska, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2006
PE ASSETS 241M USD
Size Small
Type Sector Agnostic
DESCRIPTION

First Capital Partners is an Omaha, Nebraska-based private investment firm that provides equity and subordinated debt financing to lower middle-market companies. First targets businesses with revenues of $10 to $100 million and EBITDA up to $10 million. Investments are generally used to fund management buyouts, growth capital financings, recapitalizations, divestitures, and generational transfers of ownership. Broad areas of interest include manufacturing, business services, and value-added distribution. First Capital will not invest in startups, early stage companies, high technology, real estate, or retail. First Capital Partners is based in US.


DEAL STATS #
Overall 22 of 37
Sector: Automotive M&A 1 of 1
Type: Consolidation M&A Deals 1 of 1
State: Wisconsin M&A 5 of 6
Country: United States M&A 22 of 37
Year: 2019 M&A 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-30 RKD Group

Richardson, Texas, United States

RKD Group is a provider of omnichannel fundraising and marketing services for the nonprofit sector. RKD Group has raised billions of dollars for its clients and currently serves over 260 nonprofit organizations, within segments such as hospitals, social service, health, disease research, animal welfare, and faith-based charities. RKD Group was founded in 1970 and is based in Richardson, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-26 Trafera

Saint Paul, Minnesota, United States

Trafera is a provider of educational technology to K-12 schools and a top K-12 focused reseller of Google Chrome devices. Trafera offers a broad range of additional hardware and software solutions that support better outcomes through technology and also offers a robust set of services including deployment and warranty support. Trafera is based in Saint Paul, Minnesota.

Buy -