Venture • Marketing

Rosewood Capital and L Catterton Partners Invest In QuinStreet

On January 1, 1999, private equity firm Rosewood Capital and growth capital firm L Catterton Partners invested in marketing company QuinStreet

Investment Context
  • This is Rosewood Capital’s 1st and L Catterton Partners’ 1st transaction in the Marketing sector.
  • This is Rosewood Capital’s 1st and L Catterton Partners’ 4th transaction in the United States.
  • This is Rosewood Capital’s 1st and L Catterton Partners’ 1st transaction in California.
Investment Fate
  • QuinStreet went public in 2010.

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Investment Summary

Date January 1, 1999
Target QuinStreet
Sector Marketing
Investor(s) Rosewood Capital
L Catterton Partners
Deal Type Venture

Target Company

QuinStreet

Foster City, California, United States
QuinStreet is an Internet marketing and media company. QuinStreet provides consumers and businesses with the information they need to research, find and select the products, services and brands that meet their needs. QuinStreet was founded in 1999 and is headquartered in Foster City, California.
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Investors Overview 2

Investor

Rosewood Capital

Lafayette, California, United States

Category Private Equity Firm
Founded 1985
PE ASSETS 600M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Rosewood Capital is a private equity firm that targets investments in consumer related industries. Examples include branded consumer products and services, retail, restaurant chains, financial services, and outsourced business services. Investment proceeds are typically used to finance growth or provide liquidity for shareholders. Rosewood Capital was formed in 1985 and is based in San Francisco.


Deal Context for Investor #
Overall 1 of 15
Sector: Marketing 1 of 1
Type: Venture 1 of 2
State: California 1 of 6
Country: United States 1 of 15
Year: 1999 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1996-01-24 Noah s Bagels

Walnut Creek, California, United States

Noah's Bagels is a chain of bagel restaurants.

Sell $100M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2000-01-01 Rent.com

Los Angeles, California, United States

Rent.com is a Internet listing site (ILS) in the rental housing industry, enabling renters to find a residential rental property online using a free robust search tool. Rent.com has the most online traffic and the largest inventory of contracted property listings.

Buy -
Investor

L Catterton Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1989
PE ASSETS 37.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

L Catterton is a private equity firm that targets investments in consumer-related companies located throughout North America. L Catterton looks for businesses with identifiable brands and operating in 'defensible and extensible' positions within growth industry segments. Specific sectors of interest include branded consumables, food/beverages, consumer services, restaurants, media and marketing, household durables, specialty retail, mass merchant retail, and luxury/apparel. Prospective transactions include management buyouts, recapitalizations, turnarounds, and growth financings. L Catterton was formed in 1990 and is based in Greenwich, Connecticut.


Deal Context for Investor #
Overall 4 of 223
Sector: Marketing 1 of 4
Type: Venture 2 of 30
State: California 1 of 25
Country: United States 4 of 134
Year: 1999 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1998-12-01 P.F. Chang’s

Scottsdale, Arizona, United States

P.F. Chang’s is an operator of full-service restaurants that feature high-quality, authentic Chinese cuisine, and American hospitality in a contemporary bistro setting. P.F. Chang’s was founded in 1993 and is based in Scottsdale, Arizona.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1999-02-16 Alarmguard Holdings

Orange, Connecticut, United States

Alarmguard Holdings, Inc. engages in the sale and installation of burglar and fire alarm systems. It also provides security monitoring services, alarm monitoring services, and repair and maintenance services for residential and business subscribers located primarily in the northeast and Mid- Atlantic regions of the United States.

Sell -