Roqad Acquires Zeotap-Data

Roqad is an identity aggregator and data onboarding partner that takes an agnostic and privacy-first approach to the multi-ID world, offering flexibility, breadth, and depth of online and offline IDs in a complex and evolving ecosystem. Its Identity solutions are used by adtech players, including Epsilon, Publicis, Samsung Ads, Microsoft Advertising, Nielsen, Dun and Bradstreet, Zeta Global, Verve, Azerion, and others to enrich and expand their first-party data sets, enabling efficient cross-device targeting and attribution. Roqad is based in Palo Alto, California.

zeotap is an AI-powered, adaptable data-supercharged company that develops a customer intelligence platform to meet the General Data Protection Regulation enterprise data privacy and security standards and incorporates independent, integrated modules including customer data unification, identity resolution, enrichment, analytics, and modeling and activation. zeotap is based in Berlin, Germany.