Venture • Media

Ropart Asset Management Invests In MediaTrust

On May 10, 2010, private equity firm Ropart Asset Management invested in media company MediaTrust

Investment Context
  • This is Ropart Asset Management’s 1st transaction in the Media sector.
  • This is Ropart Asset Management’s 5th transaction in the United States.
  • This is Ropart Asset Management’s 2nd transaction in New York.
Investment Fate
  • MediaTrust was sold to a publicly-traded strategic buyer in 2012.

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Investment Summary

Date May 10, 2010
Target MediaTrust
Sector Media
Investor(s) Ropart Asset Management
Deal Type Venture

Target Company

MediaTrust

New York, New York, United States
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver clicks, leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto and Santa Barbara.
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Investor Overview 1

Investor

Ropart Asset Management

Greenwich, Connecticut, United States

Investor


Category Private Equity Firm
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

Ropart Asset Management (RAM) is a private equity firm that provides both debt and equity capital to small and middle market companies. RAM segments its investment activity between platform investments, mezzanine situations, and growth capital financings. For platform investments, RAM requires control and targets generally targets businesses with recurring revenue ($10 to $150 million) and clear opportunities for value-added change. The Firm generally looks to invest $3 to $15 million in businesses valued up to $100 million. Areas of interest include business services, industrial services, direct marketing, software/technology, consumer products, value-added distributions, infrastructure/logistics, human capital, hobbies/crafts, franchisors, financial services and healthcare services. Ropart Asset Management was founded in 2001 and is based in Greenwich, Connecticut.


Deal Context for Investor #
Overall 5 of 8
Sector: Media 1 of 1
Type: Venture 2 of 4
State: New York 2 of 3
Country: United States 5 of 8
Year: 2010 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-05-25 Lane Berry & Co. International

Boston, Massachusetts, United States

Lane Berry is an investment bank that provides strategic advisory and capital markets advisory services to growth companies. Strategic advisory services assist clients with mergers & acquisitions, strategic alternatives, restructurings, and corporate governance opportunities, while capital markets advisory services assist clients with private and public debt/equity financing, recapitalizations, and share repurchases.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-09 Ooyala

Mountain View, California, United States

Ooyala, Inc. is a online video management, publishing, analytics and monetization. Company integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Bloomberg, Dell, ESPN, Fremantle Media, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo! Japan.

Buy -

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