M&A Deal Summary

Roku Acquires DataXu

On October 22, 2019, Roku acquired information services company DataXu from Agman for 150M USD

Acquisition Highlights
  • This is Roku’s 1st transaction in the Information Services sector.
  • This is Roku’s largest (disclosed) transaction.
  • This is Roku’s 1st transaction in the United States.
  • This is Roku’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2019-10-22
Target DataXu
Sector Information Services
Buyer(s) Roku
Sellers(s) Agman
Deal Type Add-on Acquisition
Deal Value 150M USD

Target

DataXu

Boston, Massachusetts, United States
DataXu is a provider of programmatic marketing software for brands and agencies. The DataXu Platform is cloud-based software that leverages data science and machine learning to optimize return on marketing investment.

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Buyer(S) 1

Buyer

Roku

San Jose, California, United States
Category Company
Founded 2002
Sector Technology Hardware
Employees3,150
Revenue 3.5B USD (2023)
DESCRIPTION
Roku office in Los Gatos, California.
Roku office in Los Gatos, California.

Roku is a developer of internet connected devices for streaming media. Roku also works in partnership with streaming services for distribution to customers globally. Roku was formed in 2002 and is based in San Jose, California.

DEAL STATS #
Overall 1 of 4
Sector (Information Services) 1 of 2
Type (Add-on Acquisition) 1 of 3
State (Massachusetts) 1 of 1
Country (United States) 1 of 4
Year (2019) 1 of 1
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-08 Quibi

Los Angeles, California, United States

Quibi is a media and content company focused on original shows and streaming. Quibi content includes Emmy award-winning scripted series, alternative and reality programming and documentaries featuring stars such as Idris Elba, Kevin Hart, Liam Hemsworth, Anna Kendrick, Nicole Richie, Chrissy Teigen, and Lena Waithe.

Buy -

Seller(S) 1

SELLER

Agman

Investor Investor Investor Investor Investor

Category Family Office
Founded 2005
Size Small
Type Sector Agnostic
DESCRIPTION

Agman is a family-backed private investment firm focused on real estate, private equity, and public equity investing. Agman will consider majority and minority positions and will consider opportunities across a range of industries and business types. The Firm invests at all company stages and has a particular interest in hospitality and insurance. Agman is headquartered in Chicago, Illinois.

DEAL STATS #
Overall 1 of 1
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-11 4170 Trading

Chicago, Illinois, United States

4170 Trading is a proprietary trading firm, primarily transact in fixed income cash, futures and options markets with both actively managed and algorithmic trading strategies. 4170 Trading was founded in 2017 and is based in Chicago, Illinois.

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