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M&A Deal Summary

Rokt Pte. Acquires mParticle

On January 16, 2025, Rokt Pte. acquired internet software and services company mParticle from Arrowroot Capital and Permira for 300M USD

Acquisition Highlights
  • This is Rokt Pte.’s 3rd transaction in the Internet Software and Services sector.
  • This is Rokt Pte.’s largest (disclosed) transaction.
  • This is Rokt Pte.’s 3rd transaction in the United States.
  • This is Rokt Pte.’s 2nd transaction in New York.

M&A Deal Summary
Date 2025-01-16
Target mParticle
Sector Internet Software and Services
Buyer(s) Rokt Pte.
Sellers(s) Arrowroot Capital
Permira
Deal Type Merger
Deal Value 300M USD

Target

mParticle

New York, New York, United States
mParticle is the customer data platform for every screen. Sophisticated marketers at companies including Starwood, NBC Universal, Spotify, and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. mParticle was founded in 2012 and is based in New York City.

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Buyer(S) 1

Buyer

Rokt Pte.

Singapore, Singapore
Category Company
Sector Marketing
DESCRIPTION

Rokt Pte. Ltd. is a transaction marketing company. The company brings significant benefits to e-commerce operators by applying its algorithmic engine to optimize customers' journeys as well as monetize underutilized portions of their websites.

DEAL STATS #
Overall 4 of 4
Sector: Internet Software and Services M&A 3 of 3
Type: Merger M&A Deals 1 of 1
State: New York M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2025 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-11 AfterSell

Vancouver, British Columbia, Canada, British Columbia, Canada

AfterSell is a Shopify and Shopify Plus partner that helps ecommerce merchants upsell and cross-sell.

Buy -

Seller(S) 2

SELLER

Arrowroot Capital

Marina Del Rey, California, United States
Category Private Equity Firm
Founded 2014
Size Small
Type Sector Focused
DESCRIPTION

Arrowroot Capital is a private investment group focused on making growth capital investments in software-as-a-service and internet-based companies. The Firm looks to invest $5 to $25 million per transaction to support growth initiatives, liquidity for founders/investors, or acquisitions. Prospective companies are generally are b2b, offering mission-critical services. Arrowroot was formed in 2014 and is based in Marina Del Rey, California.

DEAL STATS #
Overall 11 of 12
Sector: Internet Software and Services M&A 4 of 5
Type: Merger M&A Deals 2 of 2
State: New York M&A 2 of 2
Country: United States M&A 11 of 12
Year: 2025 M&A 1 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-20 iLearningEngines

Bethesda, Maryland, United States

iLearningEngines is a cloud-based, AI-driven mission-critical training for enterprises. iLearningEngines was founded in 2010 and is based in Bethesda, Maryland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-11-18 Mednet

Minnetonka, Minnesota, United States

MedNet is a healthcare technology company specialising in electronic data solutions designed for the global life sciences community. MedNet’s cloud-based eClinical systems dramatically improve the efficiency of clinical studies and deliver the tools and dashboards required to expertly manage all aspects of clinical research. Mednet was founded in 2000 and is based in Minnetonka, Minnesota.

Sell -
SELLER

Permira

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1985
PE ASSETS 80.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Permira is a mega-sized private equity firm that targets large company investments around the world. Permira invests to support acquisitions, leveraged buyouts, take-privates, turnarounds, and growth buyouts. Areas of interest include healthcare, financial services, chemicals, consumer products and services, industrial products and services, technology, media, and telecom. Permira will consider opportunities in Europe, Asia, and North America. Permira was formed in 1985 and has offices in Menlo Park, Frankfurt, Luxembourg, London, Hong Kong, Madrid, Milan, Paris, Stockholm, Tokyo, Guernsey and New York City.

DEAL STATS #
Overall 94 of 97
Sector: Internet Software and Services M&A 8 of 8
Type: Merger M&A Deals 2 of 3
State: New York M&A 5 of 5
Country: United States M&A 21 of 22
Year: 2025 M&A 1 of 4
Size (of disclosed) 35 of 39
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-02 Westbridge

Frankfurt am Main, Germany

Westbridge is a energy and sustainability advisory firm for institutional real estate clients. Westbridge was founded in 2015 and is based in Frankfurt am Main, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-13 Encore Fire Protection

Pawtucket, Rhode Island, United States

Encore Fire Protection is a provider of fire protection services across the Northeast U.S. Encore delivers testing and inspection, maintenance and repair, and installation services to facility owners and contractors across a variety of industries. With end-to-end capabilities across fire alarm, suppression, extinguisher, and sprinkler systems, Encore services the full spectrum of critical fire safety needs for its customers. Encore Fire Protection was founded in 2009 and is based in Pawtucket, Rhode Island.

Buy -
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