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  6. RockYou Acquires Mom.me

M&A Deal Summary

RockYou Acquires Mom.me

On September 24, 2018, RockYou acquired digital media company Mom.me from Whalerock

Acquisition Highlights
  • This is RockYou’s 3rd transaction in the Digital Media sector.
  • This is RockYou’s 6th transaction in the United States.
  • This is RockYou’s 4th transaction in California.

M&A Deal Summary
Date 2018-09-24
Target Mom.me
Sector Digital Media
Buyer(s) RockYou
Sellers(s) Whalerock
Deal Type Divestiture

Target

Mom.me

Santa Monica, California, United States
Mom.me is a parenting and lifestyle brand. Mom.me provides its seven million plus audience with a daily mix of parenting news and conversation, lifestyle inspiration, and a stylish mix of short-form viral content, high-production editorial series and branded content. Mom.me was founded in 2012 and is based in Santa Monica, California.

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Buyer(S) 1

Buyer

RockYou

San Francisco, California, United States
Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

RockYou, Inc. is a social gaming company. RockYou is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike.

DEAL STATS #
Overall 8 of 8
Sector: Digital Media M&A 3 of 3
Type: Divestiture M&A Deals 1 of 1
State: California M&A 4 of 4
Country: United States M&A 6 of 6
Year: 2018 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-10 LittleThings

New York, New York, United States

LittleThings is a digital lifestyle destination publishing engaging, meaningful content for women across generations. LittleThings was founded in 2014 and is based in New York, New York.

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Seller(S) 1

SELLER

Whalerock

West Hollywood, California, United States
Category Company
Founded 2007
Sector Media
DESCRIPTION

Whalerock is a media and technology company blending Hollywood’s talent and content focus with Silicon Valley’s lean, meritocratic, platform-driven approach to create innovative premium content experiences. Whalerock was founded in 2007 and is based in West Hollywood, California.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1
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