Add-on Acquisition • Beverages

Rocky Mountain High Brands Acquires FITWHEY

On July 27, 2018, Rocky Mountain High Brands acquired beverage company FITWHEY

Acquisition Context

This is Rocky Mountain High Brands’ 1st transaction in the Beverages sector.
This is Rocky Mountain High Brands’ 1st transaction in the United States.
This is Rocky Mountain High Brands’ 1st transaction in Arizona.

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M&A Deal Summary
Date	July 27, 2018
Target	FITWHEY
Sector	Beverages
Buyer(s)	Rocky Mountain High Brands
Deal Type	Add-on Acquisition

Target Company

FITWHEY

Phoenix, Arizona, United States

BFIT Brands LLC is a water-based protein drink combined with caffeine and a vitamin B pack. BFIT Brands is based in Phoenix, Arizona.

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Buyer Overview 1

Buyer

Rocky Mountain High Brands

Dallas, Texas, United States

Category	Company
Sector	Beverages

DESCRIPTION

Rocky Mountain High Brands, Inc. is a publicly-traded, lifestyle brand management company specializing in high-quality health and wellness products. Rocky Mountain High Brands is based in Dallas, Texas.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Beverages	1 of 1
Type: Add-on Acquisition	1 of 1
State: Arizona	1 of 1
Country: United States	1 of 1
Year: 2018	1 of 1

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