M&A Deal Summary

Rocky Brands Acquires Honeywell International - Lifestyle And Performance Footwear Business

On January 25, 2021, Rocky Brands acquired apparel/textiles company Honeywell International - Lifestyle And Performance Footwear Business from Honeywell for 230M USD

Acquisition Highlights
  • This is Rocky Brands’ 2nd transaction in the Apparel/Textiles sector.
  • This is Rocky Brands’ largest (disclosed) transaction.
  • This is Rocky Brands’ 2nd transaction in the United States.
  • This is Rocky Brands’ 1st transaction in New Jersey.

M&A Deal Summary

Date 2021-01-25
Target Honeywell International - Lifestyle And Performance Footwear Business
Sector Apparel/Textiles
Buyer(s) Rocky Brands
Sellers(s) Honeywell
Deal Type Divestiture
Deal Value 230M USD

Target

Honeywell International - Lifestyle And Performance Footwear Business

Charlotte, New Jersey, United States
Honeywell International's Lifestyle And Performance Footwear Business comprises The Original Muck Boot Company and XTRATUF footwear brands that provide quality rubber and neoprene boot category by delivering remarkably weatherproof and exceptionally comfortable products made with premium materials designed to brave every element

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Buyer(S) 1

Buyer

Rocky Brands

Nelsonville, Ohio, United States

Category Company
Founded 1932
Sector Apparel/Textiles
Employees2,060
Revenue 461M USD (2023)
DESCRIPTION

Rocky Brands is a designer, manufacturer and marketer of footwear and apparel. Rocky Brands was founded in 1932 and is based in Nelsonville, Ohio.


DEAL STATS #
Overall 2 of 2
Sector (Apparel/Textiles) 2 of 2
Type (Divestiture) 1 of 1
State (New Jersey) 1 of 1
Country (United States) 2 of 2
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-07 EJ Footwear

Franklin, Tennessee, United States

EJ Footwear LLC, a manufacturer of boots for work applications and general outdoor use

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-01 NEOS Overshoe

Nelsonville, Ohio, United States

NEOS Overshoe is a designing and manufacturing premium overshoes built to protect workers and consumers alike from the elements. With its original focus on the consumer and outdoor enthusiast markets, the brand has evolved over the past 15 years to become the leader in overshoe protection in the industrial and professional markets. Today multiple models are available to service workers across a broad spectrum of industries. These include versions featuring integrated ice cleats to minimize slips and falls during winter use, and non-spiked versions, offering 100% protection for your footwear of choice from wet, muddy, snow, and icy conditions.

Sell -

Seller(S) 1

SELLER

Honeywell

Charlotte, North Carolina, United States

Category Company
Founded 1885
Sector Diversified
Employees95,000
Revenue 36.7B USD (2023)
DESCRIPTION
Honeywell office in Hyderabad, India.
Honeywell office in Hyderabad, India.

Honeywell is a diversified technology and manufacturing company, serving customers worldwide with aerospace products and services, control, sensing and security technologies for buildings, homes and industry, turbochargers, automotive products, specialty chemicals, electronic and advanced materials, process technology for refining and petrochemicals, and energy efficient products and solutions for homes, business and transportation. Honeywell was founded in 1885 and is based in Charlotte, North Carolina.


DEAL STATS #
Overall 8 of 10
Sector (Apparel/Textiles) 1 of 1
Type (Divestiture) 6 of 8
State (New Jersey) 2 of 2
Country (United States) 5 of 7
Year (2021) 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-22 Sparta Systems

Hamilton, New Jersey, United States

Sparta Systems is a provider of quality management software to the pharmaceutical, medical device, and consumer products industries. Sparta’s software solutions help improve quality outcomes and incident response, with improved regulatory compliance and lower administrative costs. Its flagship platform, TrackWise, is used by 35 of the top 40 pharma companies and 13 of the top 15 medical device manufacturers. Sparta has over 825,000 individual users overall across more than 30 countries. Sparta Systems was formed in 1994 and is based in Hamilton, New Jersey.

Buy $1.3B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-10 Fiplex Communications

Miami, Florida, United States

Fiplex Communications develops in-building communications systems, including bi-directional amplifiers (BDAs) that provide continuous and critical in-building radio coverage in challenging environments to improve the safety of first responders and building occupants. Fiplex Communications is based in Miami, Florida.

Buy -