M&A Deal Summary

Rockwell Automation Acquires SoftSwitching Technologies

On March 12, 2012, Rockwell Automation acquired electrical equipment company SoftSwitching Technologies from Perseus, Endeavor Capital Management and Advantage Capital Partners

Acquisition Highlights
  • This is Rockwell Automation’s 2nd transaction in the Electrical Equipment sector.
  • This is Rockwell Automation’s 6th transaction in the United States.
  • This is Rockwell Automation’s 1st transaction in Wisconsin.

M&A Deal Summary
Date 2012-03-12
Target SoftSwitching Technologies
Sector Electrical Equipment
Buyer(s) Rockwell Automation
Sellers(s) Perseus
Endeavor Capital Management
Advantage Capital Partners
Deal Type Add-on Acquisition

Target

SoftSwitching Technologies

Middleton, Wisconsin, United States
SoftSwitching Technologies Corp. is a provider of efficient and economical power conditioning and power quality solutions that correct short duration power quality events, enhance the availability and reliability of Uninterruptible Power Supply systems, controls electricity supply from distributed resources, and collects and compiles data on the connection between a customer premise and a utility grid.

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Buyer(S) 1

Buyer

Rockwell Automation

Milwaukee, Wisconsin, United States
Category Company
Founded 1903
Sector Machinery
Employees29,000
Revenue 9.1B USD (2023)
DESCRIPTION
Rockwell Automation's corporate headquarters in downtown Milwaukee, Wisconsin.
Rockwell Automation's corporate headquarters in downtown Milwaukee, Wisconsin.

Rockwell Automation is a provider of industrial automation power, control and information solutions that help manufacturers achieve a competitive advantage for their businesses. Rockwell Automation was formed in 1903 and is based in Milwaukee, Wisconsin.

DEAL STATS #
Overall 8 of 29
Sector (Electrical Equipment) 2 of 2
Type (Add-on Acquisition) 7 of 28
State (Wisconsin) 1 of 2
Country (United States) 6 of 18
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-05-24 Lektronix

Cannock, United Kingdom

Lektronix provides automation repairs, spares and other maintenance services for most industrial automation products, including programmable logic controllers (PLC), electric motor drives, industrial computers, and computerized numerical control (CNC) equipment. Customers include a broad range of manufacturers from food and beverage to heavy process industries.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-29 vMonitor

Houston, Texas, United States

vMonitor is a pioneer in Digital Oilfield implementation and remote operations worldwide. It delivers innovative monitoring and control solutions for wellhead and upstream applications that combine cutting-edge wireless instrumentation and communication with visualization software to help customers make more informed decisions and improve production.

Buy -

Seller(S) 3

SELLER

Perseus

Washington, District of Columbia, United States
Category Merchant Bank
Founded 1995
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Perseus is a private equity firm focused on middle-market buyouts, recapitalizations, and growth equity investments. Perseus looks businesses operating with proven management, strong brands, and 'powerful intellectual property'. Sectors of interest include biotechnology, medical devices, branded consumer products, business services, information technology, communications, and energy/environmental service companies. Perseus was formed in 1995 and maintains offices in Washington DC, New York City, and Munich.

DEAL STATS #
Overall 24 of 31
Sector (Electrical Equipment) 5 of 6
Type (Add-on Acquisition) 17 of 22
State (Wisconsin) 2 of 2
Country (United States) 21 of 26
Year (2012) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-15 Evergreen Solar

Marlboro, Massachusetts, United States

Evergreen Solar, Inc. is a developer and manufacturer of photovoltaic (PV) modules used in remote power and emerging grid-connected markets.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-26 Baumot

Konigswinter, Germany

Baumot is a provider of exhaust emissions products and technologies that includes carbon particulate filters, secondary air systems, and catalytic converters for retrofitting and upgrading both on-road and off-road vehicles, as well as supplying such equipment on an OEM basis to selected manufacturers of commercial vehicles. Baumot was founded in 1995 and is based in Konigswinter, Germany.

Buy -
SELLER

Endeavor Capital Management

Portland, Oregon, United States
Category Private Equity Firm
Founded 1988
Size Small
Type Sector Agnostic
DESCRIPTION

Endeavor Capital Management is a private investment firm that targets expansion investments and buyout opportunities valued up to $50 million. Endeavor also looks to acquire portfolios of expansion stage companies from individual, corporate or other private equity investors. Endeavor prefers opportunities located in North America and Europe, and targets businesses operating in the environmental technologies, energy/utilities, communications, software, business process outsourcing, and technology oriented manufacturing and service sectors. The Firm looks to commit $500k to $5 million per transaction. Endeavor Capital Management was formed in 1988 and is based in Westport, Connecticut.

DEAL STATS #
Overall 3 of 4
Sector (Electrical Equipment) 2 of 2
Type (Add-on Acquisition) 3 of 4
State (Wisconsin) 1 of 1
Country (United States) 2 of 3
Year (2012) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-01-29 NxtPhase

Vancouver, British Columbia, Canada

NxtPhase is a manufacturer and marketer of optical sensors and digital solutions to the electric power industry that enable improved measurement reliability and management of electric power transmission.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-01 SmartSynch

Jackson, Mississippi, United States

SmartSynch, is a provider of point-to-point smart grid solutions that utilize a cellular network for communications, has more than 130 customers, including nine of the top ten utilities in North America. Most recently, SmartSynch’s technology was selected by Consumers Energy to meet the needs of a full cellular smart grid network deployment for 1.9 million electric residential and commercial & industrial customers.

Sell $100M
SELLER

Advantage Capital Partners

New Orleans, Louisiana, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1992
PE ASSETS 2.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Advantage Capital Partners is a private equity firm focused on providing growth capital to a variety of companies. The Firm's geographic coverage includes Alabama, Colorado, Florida, Hawaii, Louisiana, Mississippi, Missouri, New York, Texas, Wisconsin and Washington DC. Advantage looks to initially commit $0.5 to $2 million per investment and can provide mezzanine debt in addition to equity capital. Areas of interest include communications, information technology, life science, and energy. Advantage Capital was formed in 1992 and is headquartered in New Orleans, Louisiana.

DEAL STATS #
Overall 43 of 97
Sector (Electrical Equipment) 1 of 2
Type (Add-on Acquisition) 18 of 54
State (Wisconsin) 3 of 6
Country (United States) 43 of 97
Year (2012) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-14 LiveClips

Stamford, Connecticut, United States

LiveClips is a provider of live streaming for sporting events to internet-enabled devices or mobile devices

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-04-01 City Carting Holding

Stamford, Connecticut, United States

City Carting Holding Co., Inc. is a provider of waste management and recycling services.

Buy -
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