M&A Deal Summary

Rocket Fuel Acquires [x+1]

On August 5, 2014, Rocket Fuel acquired internet software and services company [x+1] for 230M USD

Acquisition Highlights
  • This is Rocket Fuel’s 1st transaction in the Internet Software and Services sector.
  • This is Rocket Fuel’s largest (disclosed) transaction.
  • This is Rocket Fuel’s 1st transaction in the United States.
  • This is Rocket Fuel’s 1st transaction in New York.

M&A Deal Summary
Date 2014-08-05
Target [x+1]
Sector Internet Software and Services
Buyer(s) Rocket Fuel
Deal Type Add-on Acquisition
Deal Value 230M USD
Advisor(s) BMO Capital Markets
LUMA Partners LLC (Financial)
Gunderson Dettmer (Legal)

Target

[x+1]

New York, New York, United States
[x+1] is a provider of programmatic marketing and data management solutions. The [x+1] Origin Platform is a programmatic marketing hub that empowers brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned addressable channels.

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Buyer(S) 1

Buyer

Rocket Fuel

Redwood City, California, United States
Category Company
Founded 2008
Sector Digital Media
Employees954
Revenue 461M USD (2015)
DESCRIPTION

Rocket Fuel, Inc. is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people’s need for products and services. Headquartered in Redwood City, Calif., Rocket Fuel has more than 20 offices worldwide.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2014) 1 of 1
Size (of disclosed) 1 of 1
Mergr

Product

Company

Legal