Buyout (LBO, MBO, MBI) • Marketing

ROCA Partners and Capital Southwest Acquire Vistar Media

On February 1, 2017, private equity firm ROCA Partners and business development company Capital Southwest acquired marketing company Vistar Media

Acquisition Context
  • This is ROCA Partners’ 1st and Capital Southwest’s 2nd transaction in the Marketing sector.
  • This is ROCA Partners’ 2nd and Capital Southwest’s 17th transaction in the United States.
  • This is ROCA Partners’ 1st and Capital Southwest’s 1st transaction in New York.
Investment Fate
  • Vistar Media was sold to a publicly-traded strategic buyer in 2021.
  • Vistar Media was divested to a consortium of strategic buyers in 2025 for 600M USD.

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M&A Deal Summary

Date February 1, 2017
Target Vistar Media
Sector Marketing
Buyer(s) ROCA Partners
Capital Southwest
Deal Type Buyout (LBO, MBO, MBI)

Target Company

Vistar Media

New York, New York, United States
Vistar Media is a provider of advertising technology services to the digital out-of-home industry. Vistar Media was founded in 2011 and is based in New York, New York.
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Buyers Overview 2

DESCRIPTION

ROCA Partners is a private equity investment firm focused on providing services companies with flexible capital and operational resources to accelerate growth. Sectors of interest include education, financial services, healthcare, media, restaurants, retail, technology, and travel/leisure. The Firm looks to identify companies that benefit from demographic and behavioral trends and leverage its expertise in customer and marketing analytics for growth. ROCA Partners was formed in 2015 and is headquartered in Beverly Hills, California.


Deal Context for Buyer #
Overall 2 of 4
Sector: Marketing 1 of 1
Type: Buyout (LBO, MBO, MBI) 1 of 1
State: New York 1 of 1
Country: United States 2 of 4
Year: 2017 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-01 Ez Texting

San Francisco, California, United States

Ez Texting is a provider of SMS marketing software, setting the standard for business texting platforms. Ez Texting was founded in 2004 and is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-05 Oncology Institute

Cerritos, California, United States

Oncology Institute is a provider of extensive, quality care to its patients and is dedicated to excelling in cancer awareness, prevention, diagnosis, treatment, and education. Oncology Institute was founded in 2007 and is based in Cerritos, California.

Buy -
DESCRIPTION

Capital Southwest Corp. is a credit focused business development company focused on providing financing to profitable, mid-sized companies throughout the US. The Firm doesn't have any sector preferences and will consider a variety of investment structures. Capital Southwest Corp. was originally established in 1961 and is headquartered in Dallas, Texas.


Deal Context for Buyer #
Overall 17 of 50
Sector: Marketing 2 of 2
Type: Buyout (LBO, MBO, MBI) 4 of 11
State: New York 1 of 2
Country: United States 17 of 49
Year: 2017 1 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-26 BiOrigin Specialty Products

Alpharetta, Georgia, United States

BiOrigin Specialty Products is a supplier of high-performance, specialty paper materials customized for a range of lightweight food packaging, hygiene, and consumer applications. BiOrigin Specialty Products was founded in 1924 and is based in Alpharetta, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-13 Binswanger Glass

Memphis, Tennessee, United States

Binswanger Glass provides residential and commercial glass installation, repair, and replacement services across the United States. The Company offers products and services such as curtain walls, storefronts, shower enclosures, custom mirrors, and window repair for projects ranging from small residential jobs to large-scale commercial glazing. Binswanger Glass was founded in 1872 and is headquartered in Memphis, Tennessee.

Buy -