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M&A Deal Summary

Riverside Acquires On Location

On December 1, 2023, private equity firm Riverside acquired marketing company On Location from Peninsula Capital Partners

Acquisition Highlights
  • This is Riverside’s 8th transaction in the Marketing sector.
  • This is Riverside’s 196th transaction in the United States.
  • This is Riverside’s 7th transaction in New Jersey.

M&A Deal Summary
Date 2023-12-01
Target On Location
Sector Marketing
Buyer(s) Riverside
Sellers(s) Peninsula Capital Partners
Deal Type Secondary Buyout

Target

On Location

Mount Laurel, New Jersey, United States
On Location is a provider of labor-management needs (install and dismantle) for exhibits (e.g. tradeshows), events (e.g. annual meetings) and environments (e.g. lobby buildouts) for exhibits, events, and environments that deliver a positive Return on Experience (ROE) for customers. On Location was founded in 1991 and is based in Mount Laurel, New Jersey.

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Buyer(S) 1

Buyer

Riverside

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1988
PE ASSETS 5.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

The Riverside Company is a global private equity firm that seeks investments in profitable lower middle-market companies valued under $400 million. Riverside looks to invest in growth businesses headquartered in North America, Europe, and Asia (primarily Japan and South Korea), that have been in operation for at least five years. Riverside targets investments in a wide array of industries including distribution, automotive, healthcare, education, manufacturing, software, consumer services, plastics, publishing, food, communications, marine, and business services. Riverside was formed in 1988 and is based in New York City.

DEAL STATS #
Overall 285 of 295
Sector: Marketing M&A 8 of 8
Type: Secondary Buyout M&A Deals 46 of 49
State: New Jersey M&A 7 of 7
Country: United States M&A 196 of 203
Year: 2023 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-01 AdhereHealth

Nashville, Tennessee, United States

AdhereHealth is a technology solutions leader supporting health plans, self-insured employers and other risk-bearing entities for medication adherence insights and healthcare outcomes. AdhereHealth’s subsidiary company, AdhereRx, is a free concierge pharmacy for consumers with low-income subsidies and social determinants of health. AdhereRx coordinates complex medication regimens, has 24/7 access to pharmacy clinicians, delivers prescriptions via a private courier service, and can take cash on delivery at the consumer’s home. AdhereHealth was founded in 2006 and is based in Franklin, Tennessee.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-11 E&A Scheer

Amsterdam, Netherlands

E&A Scheer is a global blender and vendor of premium rum in bulk. E&A Scheer was founded in 1712 and is based in Amsterdam, Netherlands.

Sell -

Seller(S) 1

SELLER

Peninsula Capital Partners

Southfield, Michigan, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 1995
PE ASSETS 1.9B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Peninsula Capital Partners is an investment group focused on providing a range of financing solutions to middle-market companies. The Firm is willing to be a minority or control investor and invests across the capital structure. This includes subordinated debt, preferred or common stock. For mezzanine commitments, Peninsula looks to invest $5 to $40 million. For equity transactions, Peninsula looks to invest $2 to $20 million. Peninsula is a generalist investor. Target sectors include manufacturing, industrial service, distribution, consumer products, professional services, retail, applied technology, transportation, food processing and packaging. Peninsula Capital Partners was formed in 1995 and is based in Detroit, Michigan.

DEAL STATS #
Overall 47 of 49
Sector: Marketing M&A 2 of 2
Type: Secondary Buyout M&A Deals 15 of 16
State: New Jersey M&A 1 of 1
Country: United States M&A 44 of 46
Year: 2023 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-30 MMGY Global

Overland Park, Kansas, United States

MMGY Global is a marketing agency specializing in the travel, entertainment and hospitality industry. MMGY Global maintains a global communications practice in all marketing channels, serving many of travel and tourism brands. MMGY Global was founded in 1981 and is based in Overland Park, Kansas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-01 Shear Drive

Dallas, Texas, United States

Shear Drive is a multi-unit franchisee of Floyd’s 99 Barbershop locations serving the Texas, Oklahoma and Arkansas markets. Floyd’s 99 is unique in its industry, featuring retro urban atmospheres, curated contemporary music and high-quality barbershop and salon services. Shear Drive was founded in 1999 and is based in Dallas, Texas.

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