Add-on Acquisition • Digital Media

Rival Acquires Shake

On September 30, 2025, Rival acquired digital media company Shake

Acquisition Context

This is Rival’s 1st transaction in the Digital Media sector.
This is Rival’s 1st transaction in the United States.
This is Rival’s 1st transaction in Delaware.

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M&A Deal Summary
Date	September 30, 2025
Target	Shake
Sector	Digital Media
Buyer(s)	Rival
Deal Type	Add-on Acquisition

Target Company

Shake

Dover, Delaware, United States

Shake is a Gen Z-focused gamified social platform where users predict outcomes in sports and entertainment to win real-world rewards. Shake was formed in 2024 and is headquartered in Dover, Delaware.

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Buyer Overview 1

Buyer

Rival

United States

Category	Company
Sector	Digital Media

DESCRIPTION

Rival is a white-labeled engagement platform that helps teams, leagues, and brands launch their own digital arcades—complete with tournaments, social contests, loyalty rewards, and actionable data.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Digital Media	1 of 1
Type: Add-on Acquisition	1 of 1
State: Delaware	1 of 1
Country: United States	1 of 1
Year: 2025	1 of 1

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