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Add-on Acquisition • E-Commerce

Ringier AG Acquires DealDey

On March 23, 2016, Ringier AG acquired e-commerce company DealDey

Acquisition Context
  • This is Ringier AG’s 1st transaction in the E-Commerce sector.
  • This is Ringier AG’s 1st transaction in Nigeria.

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M&A Deal Summary
Date March 23, 2016
Target DealDey
Sector E-Commerce
Buyer(s) Ringier AG
Deal Type Add-on Acquisition

Target Company

DealDey

Lagos, Nigeria
DealDey is an online shopping platform.
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Buyer Overview 1

Buyer

Ringier AG

Zurich, Switzerland
Category Company
Founded 1833
Sector Marketing
DESCRIPTION

Ringier today operates media brands in the print, TV, radio, online and mobile arenas.

Deal Context for Buyer #
Overall 2 of 3
Sector: E-Commerce 1 of 1
Type: Add-on Acquisition 2 of 2
Country: Nigeria 1 of 1
Year: 2016 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-12-01 Geschenkidee.ch

Zurich, Germany

Geschenkidee.ch GmbH provides online internet services in germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-11 SMG Group

Zurich, Switzerland

SMG Group is a group of Swiss digital classifieds and marketplace assets in the real estate, car, generalist and financial services sectors. SMG Group was formed in 2021 and is based in Zurich, Switzerland.

Buy -

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