M&A Deal Summary

Richardson Sales Performance Acquires Challenger

On September 16, 2024, Richardson Sales Performance acquired internet software and services company Challenger from Marlin Equity Partners

Acquisition Highlights
  • This is Richardson Sales Performance’s 2nd transaction in the Internet Software and Services sector.
  • This is Richardson Sales Performance’s 1st transaction in the United States.
  • This is Richardson Sales Performance’s 1st transaction in Virginia.

M&A Deal Summary
Date 2024-09-16
Target Challenger
Sector Internet Software and Services
Buyer(s) Richardson Sales Performance
Sellers(s) Marlin Equity Partners
Deal Type Add-on Acquisition
Advisor(s) Houlihan Lokey (Financial)

Target

Challenger

Arlington, Virginia, United States
Challenger is a global performance improvement platform that delivers a comprehensive portfolio of solutions focused on sales marketing and customer service training through in-person workshops, eLearning and workflow tools, diagnostic and assessment offerings, and other sales acceleration modules. Underpinned by the world-renowned, research-based Challenger and Effortless Experience methodologies, its solutions help enterprises adopt, develop, communicate, and implement more effective commercial strategies on a global scale. Challenger was founded in 1979 and is based in Arlington, Virginia.

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Buyer(S) 1

Buyer

Richardson Sales Performance

Philadelphia, Pennsylvania, United States
Category Company
Founded 1979
Sector Marketing
DESCRIPTION

Richardson Sales Performance is a provider of sales training and performance improvement blend with proprietary intellectual property, modern, digital technology, a data-driven approach, and a worldwide network of sales experts to create one of the most differentiated experiences and scaled sales performance solutions available in the market. Richardson Sales Performance was founded in 1979 and is based in Philadelphia, Pennsylvania.

DEAL STATS #
Overall 3 of 3
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 3 of 3
State (Virginia) 1 of 1
Country (United States) 1 of 1
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-01 e4enable

Altrincham, United Kingdom

e4enable is a Competency Intelligence platform dedicated to driving enablement impact. The Company's platform assists sales organizations in defining, developing, and measuring 'what good looks like' by showing how enablement activities are impacting revenue goals. It empowers sales teams to understand precisely where to focus their time, resources, and efforts for maximum performance return. e4enable was formed in 2019 and is based in Altrincham, United Kingdom.

Buy -

Seller(S) 1

SELLER

Marlin Equity Partners

Hermosa Beach, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 8.5B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Marlin Equity's headquarters in Hermosa Beach, California.
Marlin Equity's headquarters in Hermosa Beach, California.

Marlin Equity Partners is a private investment firm focused on acquiring distressed businesses with sales of $10 million to $2 billion. Marlin has a special interest in non-core or underperforming divisions of larger corporations, as well as companies facing some sort of financial, operational or market-related transition. Marlin is a generalist investor and will consider opportunities in technology (software, IT, payment systems, hardware, communications, internet), healthcare, consumer (apparel, retail, consumer products, food/beverage), services (business, financial, consumer, education), manufacturing (automotive, industrial, metals, plastics), aerospace, defense, and media. Marlin prefers businesses with scalable business models, strong installed customer bases, defensible market positions, and barriers to entry. Marlin Equity Partners was formed in 2005 and is based in Hermosa Beach, California with an additional office in London.

DEAL STATS #
Overall 63 of 63
Sector (Internet Software and Services) 16 of 16
Type (Add-on Acquisition) 42 of 42
State (Virginia) 4 of 4
Country (United States) 46 of 46
Year (2024) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-21 Baxter Planning

Austin, Texas, United States

Baxter Planning is a provider of aftermarket supply chain software. Baxter's differentiated combination of a SaaS platform featuring planning-as-a-service allows OEMs to deliver exceptional post-sales customer service and experience while increasing profitability and cash flow. Baxter Planning was formed in 1993 and is based in Austin, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-08 Radar Healthcare

Leeds, United Kingdom

Radar Healthcare is a provider of risk, quality, and compliance software for the healthcare and social care sectors. Designed with flexibility and adaptability in mind, and with a deep understanding of the daily challenges in health and care, Radar Healthcare is dedicated to evolving alongside the industry, delivering a system that is valued for its role in shaping safer, more effective care. Radar Healthcare was formed in 2012 and is headquartered in Leeds, United Kingdom.

Buy -
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