Add-on Acquisition • Internet Software and Services

Rethink First Acquires Joshin

On August 19, 2025, Rethink First acquired internet software and services company Joshin

Acquisition Context

This is Rethink First’s 2nd transaction in the Internet Software and Services sector.
This is Rethink First’s 3rd transaction in the United States.
This is Rethink First’s 1st transaction in Minnesota.

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M&A Deal Summary
Date	August 19, 2025
Target	Joshin
Sector	Internet Software and Services
Buyer(s)	Rethink First
Deal Type	Add-on Acquisition

Target Company

Joshin

Twin Cities, Minnesota, United States

Joshin is a provider of disability and neurodivergent support services. Joshin's platform connects employees, families, caregivers, and managers with expert coaches, therapists, and service providers, offering continuous support and care for all aspects of life. Joshin is based in the Twin Cities, Minnesota.

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Buyer Overview 1

Buyer

Rethink First

New York, New York, United States

Category	Company
Founded	2007
Sector	Internet Software and Services

DESCRIPTION

Rethink First is a provider of web-based educational solutions supporting students with disabilities in specialized through fully included settings. Rethink First offers parent's and professionals immediate access to effective and affordable treatment tools for children with special needs. Rethink First was founded in 2007 and is based in New York City.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Internet Software and Services	2 of 2
Type: Add-on Acquisition	3 of 3
State: Minnesota	1 of 1
Country: United States	3 of 3
Year: 2025	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-01-18	Total Therapy Carlsbad, California, United States Total Therapy is a provider of practice management software solutions serving the ABA, speech, occupational, and physical therapy markets. Total Therapy is based in Carlsbad, California.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-01-18

Total Therapy

Carlsbad, California, United States

Total Therapy is a provider of practice management software solutions serving the ABA, speech, occupational, and physical therapy markets. Total Therapy is based in Carlsbad, California.

Buy

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