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Investment Summary

Responsys Invests In Pmweb Comunicação

On March 14, 2017, Responsys invested in marketing company Pmweb Comunicação

Investment Highlights
  • This is Responsys’ 1st transaction in the Marketing sector.
  • This is Responsys’ 1st transaction in Brazil.

Investment Summary
Date 2017-03-14
Target Pmweb Comunicação
Sector Marketing
Investor(s) Responsys
Deal Type Stake Purchase

Target

Pmweb Comunicação

Sao Paulo, Brazil
Pmweb Comunicação Ltda. is a digital marketing specialist in Brazil. The Company's solutions bring brands and consumers together by making intelligent use of data and strategic services. Pmweb Comunicação has offices in Sao Paulo and Porto Alegre.

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Investor(S) 1

Investor

Responsys

San Bruno, California, United States
Category Company
Sector Software
DESCRIPTION

Responsys, Inc. provides enterprise-scale cloud-based B2C marketing software. Responsys is used by B2C brands to orchestrate marketing interactions across email, mobile, social, display and the web.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Stake Purchase M&A Deals 1 of 1
Country: Brazil M&A 1 of 1
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-03 Pmweb Comunicação

Sao Paulo, Brazil

Pmweb Comunicação Ltda. is a digital marketing specialist in Brazil. The Company's solutions bring brands and consumers together by making intelligent use of data and strategic services. Pmweb Comunicação has offices in Sao Paulo and Porto Alegre.

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