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M&A Deal Summary

Reply! Acquires QualitySmith

On May 31, 2001, Reply! acquired internet software and services company QualitySmith

Acquisition Highlights
  • This is Reply!’s 1st transaction in the Internet Software and Services sector.
  • This is Reply!’s 1st transaction in the United States.
  • This is Reply!’s 1st transaction in California.

M&A Deal Summary
Date 2001-05-31
Target QualitySmith
Sector Internet Software and Services
Buyer(s) Reply!
Deal Type Add-on Acquisition
Advisor(s) Vista Point Advisors (Financial)

Target

QualitySmith

San Ramon, California, United States
QualitySmith provides an online service that connects homeowners with contractors in their local area. The company has a network of hundreds of member contractors throughout the United States that provide homeowners with immediate access to competitive local estimates.

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Buyer(S) 1

Buyer

Reply!

San Ramon, California, United States
Category Company
Founded 2001
Sector Internet Software and Services
Employees129
DESCRIPTION

Reply.com operates has auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost–per–Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes.

DEAL STATS #
Overall 1 of 7
Sector: Internet Software and Services M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 7
State: California M&A 1 of 3
Country: United States M&A 1 of 6
Year: 2001 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-05-26 MerchantCircle

Los Altos, California, United States

Buy $60M
Mergr

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