M&A Deal Summary

Reply! Acquires MerchantCircle

On May 26, 2011, Reply! acquired internet software and services company MerchantCircle for 60M USD

Acquisition Highlights
  • This is Reply!’s 2nd transaction in the Internet Software and Services sector.
  • This is Reply!’s largest (disclosed) transaction.
  • This is Reply!’s 2nd transaction in the United States.
  • This is Reply!’s 2nd transaction in California.

M&A Deal Summary

Date 2011-05-26
Target MerchantCircle
Sector Internet Software and Services
Buyer(s) Reply!
Deal Type Add-on Acquisition
Deal Value 60M USD

Target

MerchantCircle

Los Altos, California, United States

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Buyer(S) 1

Buyer

Reply!

San Ramon, California, United States

Category Company
Founded 2001
Sector Internet Software and Services
Employees129
DESCRIPTION

Reply.com operates has auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost–per–Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes.


DEAL STATS #
Overall 2 of 7
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 2 of 7
State (California) 2 of 3
Country (United States) 2 of 6
Year (2011) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-05-31 QualitySmith

San Ramon, California, United States

QualitySmith provides an online service that connects homeowners with contractors in their local area. The company has a network of hundreds of member contractors throughout the United States that provide homeowners with immediate access to competitive local estimates.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-04 HomeGain.com

Emeryville, California, United States

HomeGain.com, Inc. is a provider of customized services to consumers using the web to sell or buy a home.

Buy -