M&A Deal Summary

RentPath Acquires Cardinal Business Media

On November 19, 1997, RentPath acquired publishing company Cardinal Business Media from Brentwood Associates

Acquisition Highlights
  • This is RentPath’s 1st transaction in the Publishing sector.
  • This is RentPath’s 1st transaction in the United States.
  • This is RentPath’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 1997-11-19
Target Cardinal Business Media
Sector Publishing
Buyer(s) RentPath
Sellers(s) Brentwood Associates
Deal Type Add-on Acquisition

Target

Cardinal Business Media

Fort Washington, Pennsylvania, United States
Cardinal Business Media is a publisher of music business magazines.

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Buyer(S) 1

Buyer

RentPath

Norcross, Georgia, United States
Category Company
Founded 1975
Sector Digital Media
Employees770
Revenue 227M USD (2019)
DESCRIPTION

RentPath, Inc. is a primary service is digital marketing for rental properties through a network of Internet listing websites, including Rent.com, ApartmentGuide.com, Rentals.com and Lovely.com. RentPath was founded in 1975 and is based in Norcross, Georgia.

DEAL STATS #
Overall 1 of 4
Sector (Publishing) 1 of 1
Type (Add-on Acquisition) 1 of 3
State (Pennsylvania) 1 of 1
Country (United States) 1 of 4
Year (1997) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2003-10-24 Sprinks Ad Service

Palo Alto, California, United States

Sprinks is an Internet advertising company. Sprinks is based in Palo Alto, California.

Sell -

Seller(S) 1

SELLER

Brentwood Associates

Los Angeles, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1972
PE ASSETS 2.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Brentwood Associates is a private equity firm focused on long-term investments in middle-market growth companies. Brentwood typically targets investments in consumer-related businesses. Specific areas of interest include action sports/outdoor lifestyle products, business services, consumer products/services, direct marketing, distribution, education, health/wellness, marketing services, specialty media, specialty retail, and sporting goods. Brentwood's preferred equity investment size is $50 to $200 million. Brentwood Associates was formed in 1972 and is based in Los Angeles.

DEAL STATS #
Overall 3 of 30
Sector (Publishing) 1 of 1
Type (Add-on Acquisition) 1 of 12
State (Pennsylvania) 1 of 1
Country (United States) 3 of 28
Year (1997) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1995-01-01 Graphic Controls Holdings

Buffalo, New York, United States

Graphic Controls is a manufacturer of consumables utilized in a variety of niche applications. The Company’s primary products include a growing set of disposable medical supplies, security-enabled point of sale (“POS”) products, and a variety of specialty cards, charts, and tickets. Graphic Controls has a diversified base of over 50,000 customers, including hospitals and healthcare providers, industrial businesses, leading casinos, and specialty marketing companies. Graphic Controls was formed in 1909 and is based in Buffalo, New York.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1998-02-18 Bell Sports

Rantoul, Illinois, United States

Bell Sports, Inc. is a designer, developing, and marketing of bicycle helmets and accessories in North America and Europe.

Buy $215M
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