M&A Deal Summary

RELEX Solutions Acquires Optimity

On January 4, 2024, RELEX Solutions acquired internet software and services company Optimity

Acquisition Highlights
  • This is RELEX Solutions’ 1st transaction in the Internet Software and Services sector.
  • This is RELEX Solutions’ 1st transaction in the United States.
  • This is RELEX Solutions’ 1st transaction in Colorado.

M&A Deal Summary
Date 2024-01-04
Target Optimity
Sector Internet Software and Services
Buyer(s) RELEX Solutions
Deal Type Add-on Acquisition

Target

Optimity

Boulder, Colorado, United States
Optimity is a supply chain planning and optimization provider that offers a broad supply chain planning and optimization solution specifically for manufacturers and distributors. Optimity was founded in 2008 and is based in Boulder, Colorado.

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Buyer(S) 1

Buyer

RELEX Solutions

Helsinki, Finland
Category Company
Founded 2005
Sector Software
DESCRIPTION

RELEX Solutions is a provider of integrated retail and supply chain planning system that delivers impressive results for customers around the world. Through precise demand forecasting, automated replenishment, revolutionary space planning and assortment optimization, RELEX helps businesses plan better, sell more and waste less however fast the market changes. RELEX Solutions was founded in 2005 and is based in Helsinki, Finland.

DEAL STATS #
Overall 4 of 4
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (Colorado) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-12 Formulate

Stockholm, Sweden

Formulate is a provider of promotion planning, analysis, and execution software for grocery, pharma, and convenience retail. Formulate helps retailers identify which promotions they should stop, start or adjust, so they can make their campaigns more profitable, efficient, and sustainable. Formulate is based in Stockholm, Sweden.

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