Add-on Acquisition • Marketing

Relevent Acquires BRC Group

On May 21, 2018, Relevent acquired marketing company BRC Group

Acquisition Context

This is Relevent’s 1st transaction in the Marketing sector.
This is Relevent’s 1st transaction in Mexico.

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M&A Deal Summary
Date	May 21, 2018
Target	BRC Group
Sector	Marketing
Buyer(s)	Relevent
Deal Type	Add-on Acquisition

Target Company

BRC Group

Jalisco, Mexico

BRC Group is a marketer and producer of Hispanic soccer programs in the U.S. BRC Group is based in Jalisco, Mexico.

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Buyer Overview 1

Buyer

Relevent

New York, New York, United States

Category	Company
Founded	2012
Sector	Media

DESCRIPTION

Relevent is a multinational media, sports and entertainment group and organizer of the International Champions Cup.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Mexico	1 of 1
Year: 2018	1 of 1

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