M&A Deal Summary

Relation Acquires Advantage Insurance Group

On July 1, 2025, Relation acquired insurance company Advantage Insurance Group

Acquisition Highlights
  • This is Relation’s 72nd transaction in the Insurance sector.
  • This is Relation’s 74th transaction in the United States.
  • This is Relation’s 2nd transaction in Oklahoma.

M&A Deal Summary

Date 2025-07-01
Target Advantage Insurance Group
Sector Insurance
Buyer(s) Relation
Deal Type Add-on Acquisition

Target

Advantage Insurance Group

El Reno, Oklahoma, United States
Advantage Insurance Group offers personal and commercial insurance solutions, including coverage for auto, home, life, business, and specialty needs. Advantage Insurance Group is based in El Reno, Oklahoma.

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Buyer(S) 1

Buyer

Relation

Walnut Creek, California, United States

Category Company
Founded 2007
Sector Insurance
Employees500
DESCRIPTION

Relation is a premier insurance broker that offers superior risk-management and benefits-consulting services through its family of brands across the U.S. It is ranked by Insurance Journal within the top 45 largest agencies in the country by revenue and has nearly 500 employees in more than 30 locations nationwide. Relation was founded in 2007 and is based in Walnut Creek, California.


DEAL STATS #
Overall 74 of 76
Sector: Insurance M&A 72 of 74
Type: Add-on Acquisition M&A Deals 65 of 67
State: Oklahoma M&A 2 of 2
Country: United States M&A 74 of 76
Year: 2025 M&A 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-26 Albert G. Ruben

United States

Albert G. Ruben provides specialized insurance services to major film studios, independent production companies, Broadway, and multinational corporations.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-08-01 Bridlewood Insurance Services

San Diego, California, United States

Bridlewood Insurance Services specializes in Medicare coverage, including Medicare A and B, Medicare Advantage (part C), Medicare prescription drug (part D), and Medicare supplemental plans. Bridlewood Insurance Services was formed in 2014 and is headquartered in San Diego, California.

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