Divestiture • Information Technology

Reiten & Co Acquires Basefarm AS

On November 27, 2009, private equity firm Reiten & Co acquired information technology company Basefarm AS from Vend for 255M NOK

Acquisition Context
  • This is Reiten & Co’s 3rd transaction in the Information Technology sector.
  • This is Reiten & Co’s largest (disclosed) transaction.
  • This is Reiten & Co’s 16th transaction in Norway.
Investment Fate
  • Basefarm AS was sold to a consortium of financial buyers in 2012.
  • Basefarm AS was sold to a strategic buyer in 2018 for 350M EUR.

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M&A Deal Summary

Date November 27, 2009
Target Basefarm AS
Sector Information Technology
Buyer(s) Reiten & Co
Sellers(s) Vend
Deal Type Divestiture
Deal Value 255M NOK

Target Company

Basefarm AS

Oslo, Norway
Basefarm AS is a provider of operational services to businesses that use the internet as an important customer channel. Basefarm specialises in operating internet services with high levels of traffic and complexity, such as portals, web newspapers, streaming services, search services and online shopping solutions. Basefarm AS was founded in 2000 and is based in Oslo, Norway.
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Buyer Overview 1

Buyer

Reiten & Co

Oslo, Norway

Investor Investor Investor


Category Private Equity Firm
Founded 1992
PE ASSETS 450M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Reiten & Co is a Norwegian private equity firm that targets control investments in middle-market Scandinavian companies. Reiten looks for businesses with strong management, solid cashflow, and operating in a growing industry. The Firm's target investment size is €10 to €40 million per transaction. Reiten was formed in 1992 and began investing in 1996. The Firm is based in Oslo.


Deal Context for Buyer #
Overall 20 of 31
Sector: Information Technology 3 of 4
Type: Divestiture 1 of 1
Country: Norway 16 of 25
Year: 2009 2 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-05-01 Data Respons ASA

Høvik, Norway

Data Respons ASA is a developer of high tech embedded solutions for companies in a range of market segments such as telecom, energy, offshore, defence, medical and transportation. Data Respons offers customised solutions to suit customers' specific requirements.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-04-16 Factor Insurance Group ASA

Oslo, Norway

Factor Insurance Group ASA is a provider of both property & casualty (P&C) and life insurance to corporations and the public sector.

Sell -

Seller Profile 1

SELLER

Vend

Oslo, Norway

Category Company
Founded 1839
Sector Internet Software and Services
Employees3,283
Revenue 8.3B NOK (2024)
DESCRIPTION

Vend specializing in mobility, real estate, jobs, recommerce, and delivery platforms. It connects buyers and sellers through tech-driven classifieds and logistics solutions for goods, cars, and services. Vend was founded in 1839 and is based in Oslo, Norway.


Deal Context for Seller #
Overall 1 of 2
Sector: Information Technology 1 of 1
Type: Divestiture 1 of 2
Country: Norway 1 of 1
Year: 2009 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-19 Hasznaltauto Informatikai Kft

Budapest, Hungary

Hasznaltauto Informatikai Kft is a privately held company operates an online automotive portal for selling new and used vehicles.

Buy -