Investment Summary

Reimagine Holdings Group Exits MarketSight

On January 22, 2019, Dynata invested in software company MarketSight from Reimagine Holdings Group

Investment Highlights
  • This is Dynata’s 1st transaction in the Software sector.
  • This is Dynata’s 6th transaction in the United States.
  • This is Dynata’s 1st transaction in Massachusetts.

Investment Summary

Date 2019-01-22
Target MarketSight
Sector Software
Investor(s) Dynata
Sellers(s) Reimagine Holdings Group
Deal Type Add-on Acquisition

Target

MarketSight

Newton, Massachusetts, United States
MarketSight LLC is a provider of data reporting and analysis tools for marketers and researchers to collaborate and create informed business decisions. Its impressive client base spans across a variety of industries and includes many leading consumer brands, insights, and consulting firms. MarketSight was founded in 2006 and is based in Newton, Massachusetts.

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Investor(S) 1

Investor

Dynata

Shelton, Connecticut, United States

Category Company
Founded 1977
Sector Information Services
DESCRIPTION

Dynata is a global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. Dynata was founded in 1977 and is based in Shelton, Connecticut.


DEAL STATS #
Overall 9 of 15
Sector: Software M&A 1 of 3
Type: Add-on Acquisition M&A Deals 6 of 12
State: Massachusetts M&A 1 of 1
Country: United States M&A 6 of 11
Year: 2019 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-22 Reimagine Holdings Group

Westport, Connecticut, United States

Reimagine Holdings Group is a data creation for business intelligence and has redefined the insights industry by acquiring and investing in growth-oriented, technology-enabled service companies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-11 Sharpr

Salt Lake City, Utah, United States

Sharpr is a searchable insight platform designed to easily collect, analyze, and share market and competitive intelligence insights. Sharpr is used by numerous Fortune 500 companies in CPG, healthcare, retail, financial services, and media. Sharpr’s artificial intelligence surfaces appropriate content to users and makes search for knowledge relevant, efficient, and easy to use, which allows users to create and implement new insights. Sharpr was formed in 2011 and is based in Salt Lake City, Utah.

Buy -

Seller(S) 1

DESCRIPTION

Reimagine Holdings is a specialist holding firm that acquires, operates and grows technology enabled consumer insights and marketing services companies. Reimagine will consider established and emerging companies across North America, Europe, and Australia. Specific areas of interest include data collection, survey software, data analytics/visualization, mobile/geo-location, and social analytics. Reimagine Holdings was formed in 2011 and is headquartered in New Canaan, Connecticut.


DEAL STATS #
Overall 3 of 4
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: Massachusetts M&A 1 of 2
Country: United States M&A 3 of 4
Year: 2019 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-22 Critical Mix

Westport, Connecticut, United States

Critical Mix provides global sampling and data collection services to the market research industry. Critical Mix is based in Westport, Connecticut.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-30 EarningStation

Woburn, Massachusetts, United States

EarningStation is a customer rewards platform that provides users with a variety of online offers and activities such as games, surveys, shopping, and others which they can complete to earn various gift cards. EarningStation is based in Woburn, Massachusetts.

Sell -