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M&A Deal Summary

Reimagine Holdings Group Acquires MarketSight

On January 26, 2017, private equity firm Reimagine Holdings Group acquired software company MarketSight

Acquisition Highlights
  • This is Reimagine Holdings Group’s 1st transaction in the Software sector.
  • This is Reimagine Holdings Group’s 4th transaction in the United States.
  • This is Reimagine Holdings Group’s 2nd transaction in Massachusetts.
Investment Fate
  • MarketSight was sold to a strategic buyer in 2019.

M&A Deal Summary
Date 2017-01-26
Target MarketSight
Sector Software
Buyer(s) Reimagine Holdings Group
Deal Type Buyout (LBO, MBO, MBI)

Target

MarketSight

Newton, Massachusetts, United States
MarketSight LLC is a provider of data reporting and analysis tools for marketers and researchers to collaborate and create informed business decisions. Its impressive client base spans across a variety of industries and includes many leading consumer brands, insights, and consulting firms. MarketSight was founded in 2006 and is based in Newton, Massachusetts.

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Buyer(S) 1

Buyer

Reimagine Holdings Group

Category Private Equity Firm
Founded 2011
Size Small
Type Sector Agnostic
DESCRIPTION

Reimagine Holdings is a specialist holding firm that acquires, operates and grows technology enabled consumer insights and marketing services companies. Reimagine will consider established and emerging companies across North America, Europe, and Australia. Specific areas of interest include data collection, survey software, data analytics/visualization, mobile/geo-location, and social analytics. Reimagine Holdings was formed in 2011 and is headquartered in New Canaan, Connecticut.

DEAL STATS #
Overall 4 of 4
Sector: Software M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 2 of 2
State: Massachusetts M&A 2 of 2
Country: United States M&A 4 of 4
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-17 PureSpectrum

Westlake Village, California, United States

PureSpectrum, Inc. is a provider of a cloud-based intelligent marketplace for buyers and sellers of online sample for the consumer insights industry. PureSpectrum was founded in 2015 and is based in Westlake Village, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-19 UBMobile

San Anselmo, California, United States

UBMobile, Inc. is a cloud-based consumer engagement and insights company. UBMobile is based in San Anselmo, California.

Sell -
Mergr

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