M&A Deal Summary

Redbrick Acquires Quartz

On April 4, 2025, Redbrick acquired digital media company Quartz from G/O Media

Acquisition Highlights
  • This is Redbrick’s 1st transaction in the Digital Media sector.
  • This is Redbrick’s 4th transaction in the United States.
  • This is Redbrick’s 3rd transaction in New York.

M&A Deal Summary

Date 2025-04-04
Target Quartz
Sector Digital Media
Buyer(s) Redbrick
Sellers(s) G/O Media
Deal Type Divestiture

Target

Quartz

New York, New York, United States
Quartz is a digitally native news organization with a mission to make business better. Its 50 journalists around the world who specialize in the analysis of the global economy for an audience of purpose-driven professionals. The organization helps readers discover new industries, new markets, and new ways of doing business that is more sustainable, innovative, and inclusive. Quartz is the top business publication for global executives ages 25-45, and we have been a pioneer in premium, mobile-first, native advertising experiences. Quartz was formed in 2012 and is based in New York, New York.

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Buyer(S) 1

Buyer

Redbrick

Victoria, British Columbia, Canada

Category Company
Founded 2011
Sector Software
DESCRIPTION

Redbrick is a desktop software analytics provider.


DEAL STATS #
Overall 5 of 5
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 3 of 3
Country: United States M&A 4 of 4
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-11 Paved

New York, New York, United States

Paved is a newsletter advertising platform connecting publishers and advertisers. Paved is based in New York.

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Seller(S) 1

SELLER

G/O Media

New York, New York, United States

Category Company
Sector Digital Media
DESCRIPTION

G/O Media is a collection of digital-first brands including category-leading sites focused on technology (Gizmodo), car culture (Jalopnik), modern women’s interests (Jezebel), sports (Deadspin), lifestyle (Lifehacker), gaming (Kotaku), African American news and culture (The Root), comedy (The Onion and ClickHole), popular culture (The A.V. Club) and food (The Takeout), as well as eCommerce (deals.kinja.com). G/O Media is based in New York City.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-28 Quartz

New York, New York, United States

Quartz is a digitally native news organization with a mission to make business better. Its 50 journalists around the world who specialize in the analysis of the global economy for an audience of purpose-driven professionals. The organization helps readers discover new industries, new markets, and new ways of doing business that is more sustainable, innovative, and inclusive. Quartz is the top business publication for global executives ages 25-45, and we have been a pioneer in premium, mobile-first, native advertising experiences. Quartz was formed in 2012 and is based in New York, New York.

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