Add-on Acquisition • Software

Redbrick Acquires DeskMetrics

On April 5, 2016, Redbrick acquired software company DeskMetrics

Acquisition Context

This is Redbrick’s 1st transaction in the Software sector.
This is Redbrick’s 1st transaction in Canada.
This is Redbrick’s 1st transaction in British Columbia.

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M&A Deal Summary
Date	April 5, 2016
Target	DeskMetrics
Sector	Software
Buyer(s)	Redbrick
Deal Type	Add-on Acquisition

Target Company

DeskMetrics

Victoria, British Columbia, Canada

DeskMetrics Ltd. is a provider of desktop software analytics technology.

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Buyer Overview 1

Buyer

Redbrick

Victoria, British Columbia, Canada

Category	Company
Founded	2011
Sector	Software

DESCRIPTION

Redbrick is a desktop software analytics provider.

Deal Context for Buyer	#
Overall	1 of 5
Sector: Software	1 of 2
Type: Add-on Acquisition	1 of 4
State: British Columbia	1 of 1
Country: Canada	1 of 1
Year: 2016	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-03-02	LeadPages Minneapolis, Minnesota, United States LeadPages is a developer of platform that offers digital marketing tools for businesses to drive signups and sales. LeadPages was established in 2008 and is based in Minneapolis, Minnesota.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2020-03-02

LeadPages

Minneapolis, Minnesota, United States

LeadPages is a developer of platform that offers digital marketing tools for businesses to drive signups and sales. LeadPages was established in 2008 and is based in Minneapolis, Minnesota.

Buy

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