Investment Summary

RedBird Capital Partners Invests In Majority Strategies

On October 30, 2015, private equity firm RedBird Capital Partners invested in marketing company Majority Strategies

Investment Highlights
  • This is RedBird Capital Partners’ 1st transaction in the Marketing sector.
  • This is RedBird Capital Partners’ 7th transaction in the United States.
  • This is RedBird Capital Partners’ 1st transaction in Florida.

Investment Summary

Date 2015-10-30
Target Majority Strategies
Sector Marketing
Investor(s) RedBird Capital Partners
Deal Type Growth Capital

Target

Majority Strategies

Jacksonville, Florida, United States
Majority Strategies is a tech-enabled marketing services firm. Majority Strategies leverages its experience and data to identify key audiences and create emotionally impactful advertising in order to bring consumer-driven solutions for clients in all 50 states, with a specific focus on direct mail, television, radio, digital advertising, and mobile. Majority Strategies was founded in 1997 and is based in Jacksonville, Florida.

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Investor(S) 1

Investor

RedBird Capital Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2014
PE ASSETS 10.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

RedBird Capital Partners is a private equity firm focused on investing in growth-oriented companies in the business services, financial services, sports/leisure/hospitality, and media/entertainment sectors. RedBird will consider opportunities throughout North America and has a particular interest in businesses at an inflection point with proven business models, strong management, and little debt. RedBird Capital Partners was formed in 2014 and is based in New York, New York.


DEAL STATS #
Overall 8 of 44
Sector: Marketing M&A 1 of 1
Type: Growth Capital M&A Deals 2 of 18
State: Florida M&A 1 of 1
Country: United States M&A 7 of 36
Year: 2015 M&A 7 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-28 Avmont

New York, New York, United States

Avmont specializing in purchasing life insurance policies from individuals, and managing pools of these assets for third party investors. Avmont primarily purchases policies from qualified individuals with the goal of providing over-insured individuals a source of liquidity for otherwise illiquid assets which they no longer need. Avmont was established in 2010 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-02 N3

Atlanta, Georgia, United States

N3 is an outsourced sales and marketing company focused on cloud services businesses with over 1,000 resources globally and access to 84 countries. N3 takes cloud products to market on behalf of corporate clients and grows consumption by acting as the front end sales engine, providing a range of services from simple lead generation to a full end-to-end sales strategy and fulfillment capability. N3 was established in 2004 and is based in Atlanta, Georgia.

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