Investment Summary

RedBird Capital Partners Invests In Main Event

On June 15, 2020, private equity firm RedBird Capital Partners invested in leisure company Main Event from Ardent Leisure

Investment Highlights
  • This is RedBird Capital Partners’ 2nd transaction in the Leisure sector.
  • This is RedBird Capital Partners’ 21st transaction in the United States.
  • This is RedBird Capital Partners’ 7th transaction in Texas.
Investment Fate
  • Main Event was sold to a publicly-traded strategic buyer in 2022 for 835M USD.

Investment Summary

Date 2020-06-15
Target Main Event
Sector Leisure
Investor(s) RedBird Capital Partners
Sellers(s) Ardent Leisure
Deal Type Stake Purchase
Advisor(s) Goldman Sachs (Financial)
Weil Gotshal & Manges (Legal)

Target

Main Event

Plano, Texas, United States
Main Event is a family entertainment brand that offers a unique Eat.Bowl.Play experience featuring state-of-the-art bowling, multi-level laser tag, thrilling high ropes adventure courses, captivating game rooms featuring the latest video and amusement, stylish billiards, energetic bars, and high-quality restaurants. In addition to providing free wi-fi, guests rave about the superior value of activities including happy hour specials, combination deals, and birthday, private, and corporate parties/events. Main Event was founded in 1998 and is based in Plano, Texas.

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Investor(S) 1

Investor

RedBird Capital Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2014
PE ASSETS 10.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

RedBird Capital Partners is a private equity firm focused on investing in growth-oriented companies in the business services, financial services, sports/leisure/hospitality, and media/entertainment sectors. RedBird will consider opportunities throughout North America and has a particular interest in businesses at an inflection point with proven business models, strong management, and little debt. RedBird Capital Partners was formed in 2014 and is based in New York, New York.


DEAL STATS #
Overall 23 of 44
Sector: Leisure M&A 2 of 4
Type: Stake Purchase M&A Deals 1 of 3
State: Texas M&A 7 of 7
Country: United States M&A 21 of 36
Year: 2020 M&A 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-22 Toulouse Football Club

Toulouse, France

SASP Toulouse Football Club evolves in the elite of French football, the Ligue 1. TFC governs all the sporting, economic and social activities of the professional football club of the city of Toulouse. The club has experienced an exceptional sporting ascent during the last ten seasons: two successive climbs, a title of French League Champion 2, two European qualifications, a preliminary round of Champions' league, a Gambardella cup, two semi-finals of National Cups and eight seasons in Ligue 1. Toulouse Football Club was formed in 1937 and is based in Toulouse, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-01 Avmont

New York, New York, United States

Avmont specializing in purchasing life insurance policies from individuals, and managing pools of these assets for third party investors. Avmont primarily purchases policies from qualified individuals with the goal of providing over-insured individuals a source of liquidity for otherwise illiquid assets which they no longer need. Avmont was established in 2010 and is based in New York City.

Sell -

Seller(S) 1

SELLER

Ardent Leisure

North Sydney, Australia

Category Company
Sector Consumer Products
Revenue 398M AUD (2020)
DESCRIPTION

Ardent Leisure is a provider of premium leisure assets including the dreamworld, whiteWater world & SkyPoint theme parks and attractions.


DEAL STATS #
Overall 1 of 1
Sector: Leisure M&A 1 of 1
Type: Stake Purchase M&A Deals 1 of 1
State: Texas M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-06 Fitness First WA - Fitness First Australia

Sydney, Australia

Fitness First Australia - Fitness First WA is a privately owned health club group.

Buy AU$33M