Buyout (LBO, MBO, MBI) • Media

RedBird Capital Partners Acquires Wasserman

On February 11, 2021, private equity firm RedBird Capital Partners acquired media company Wasserman

Acquisition Context

This is RedBird Capital Partners’ 6th transaction in the Media sector.
This is RedBird Capital Partners’ 24th transaction in the United States.
This is RedBird Capital Partners’ 2nd transaction in California.

Investment Fate

Wasserman was sold to a consortium of financial buyers in 2022.

Explore All 464 Buyout (LBO, MBO, MBI) Media Deals - Search the Database Free

M&A Deal Summary
Date	February 11, 2021
Target	Wasserman
Sector	Media
Buyer(s)	RedBird Capital Partners
Deal Type	Buyout (LBO, MBO, MBI)

Target Company

Wasserman

Los Angeles, California, United States

Wasserman is a culture-centric agency, serving the best talent, brands, and properties in the world. It is an agency not just of advisors, but creators, developers, influencers, and innovators who work across music, art, entertainment, social, tech, content, and beyond. Wasserman was formed in 2002 and is headquartered in Los Angeles, California.

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Buyer Overview 1

Buyer

RedBird Capital Partners

Investor Investor

Category	Private Equity Firm
Founded	2014
PE ASSETS	10.0B USD
Size	Mega
Type	Sector Agnostic

DESCRIPTION

RedBird Capital Partners is a private equity firm focused on investing in growth-oriented companies in the business services, financial services, sports/leisure/hospitality, and media/entertainment sectors. RedBird will consider opportunities throughout North America and has a particular interest in businesses at an inflection point with proven business models, strong management, and little debt. RedBird Capital Partners was formed in 2014 and is based in New York, New York.

Deal Context for Buyer	#
Overall	27 of 44
Sector: Media	6 of 13
Type: Buyout (LBO, MBO, MBI)	10 of 13
State: California	2 of 8
Country: United States	24 of 36
Year: 2021	1 of 4

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-09-22	N3 Atlanta, Georgia, United States N3 is an outsourced sales and marketing company focused on cloud services businesses with over 1,000 resources globally and access to 84 countries. N3 takes cloud products to market on behalf of corporate clients and grows consumption by acting as the front end sales engine, providing a range of services from simple lead generation to a full end-to-end sales strategy and fulfillment capability. N3 was established in 2004 and is based in Atlanta, Georgia.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2020-09-22

Atlanta, Georgia, United States

N3 is an outsourced sales and marketing company focused on cloud services businesses with over 1,000 resources globally and access to 84 countries. N3 takes cloud products to market on behalf of corporate clients and grows consumption by acting as the front end sales engine, providing a range of services from simple lead generation to a full end-to-end sales strategy and fulfillment capability. N3 was established in 2004 and is based in Atlanta, Georgia.

Sell

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-03-31	Fenway Sports Group Boston, Massachusetts, United States Fenway Sports Group is a sport, media, and real estate holding company. Fenway Sports Group was founded in 2001 and is based in Boston, Massachusetts.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-03-31

Fenway Sports Group

Boston, Massachusetts, United States

Fenway Sports Group is a sport, media, and real estate holding company. Fenway Sports Group was founded in 2001 and is based in Boston, Massachusetts.

Buy

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