M&A Deal Summary

RedBird Capital Partners and National Football League Acquire EverPass

On March 28, 2023, private equity firm RedBird Capital Partners and National Football League acquired business services company EverPass

Acquisition Highlights
  • This is RedBird Capital Partners’ 2nd and National Football League’s 1st transaction in the Business Services sector.
  • This is RedBird Capital Partners’ 30th and National Football League’s 1st transaction in the United States.
  • This is RedBird Capital Partners’ 6th and National Football League’s 1st transaction in California.

M&A Deal Summary

Date 2023-03-28
Target EverPass
Sector Business Services
Buyer(s) RedBird Capital Partners
National Football League
Deal Type Joint Venture

Target

EverPass

Sacramento, California, United States
EverPass is a media platform which will hold the exclusive rights to distribute NFL Sunday Ticket to bars, restaurants, hotels and other commercial venues. EverPass was formed in 2023 and is based in Sacramento, California.

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Buyer(S) 2

Buyer

RedBird Capital Partners

Investor Investor Investor Investor


Category Private Equity Firm
Founded 2014
PE ASSETS 10.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

RedBird Capital Partners is a private equity firm focused on investing in growth-oriented companies in the business services, financial services, sports/leisure/hospitality, and media/entertainment sectors. RedBird will consider opportunities throughout North America and has a particular interest in businesses at an inflection point with proven business models, strong management, and little debt. RedBird Capital Partners was formed in 2014 and is based in New York, New York.


DEAL STATS #
Overall 36 of 44
Sector (Business Services) 2 of 2
Type (Joint Venture) 1 of 2
State (California) 6 of 8
Country (United States) 30 of 36
Year (2023) 1 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-20 Artists Equity

Los Angeles, California, United States

Artists Equity is an artist-led studio, that creates entrepreneurial partnerships with filmmakers to empower their creative vision. Artists Equity aims to innovate the relationship between creator and studio by broadening access to profit participation, fueling IP monetization through creator partnerships, and leveraging a data-driven approach to distribution. Artists Equity was founded in 2022 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-01 Bishop Street Underwriters

Chicago , Illinois, United States

Bishop Street Underwriters is a Managing General Agent and program administrator for specialty property & casualty insurance. Bishop Street Underwriters is based in Chicago, Illinois.

Buy -
Buyer

National Football League

New York, New York, United States

Category Company
Founded 1920
Sector Media
DESCRIPTION

National Football League is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). National Football League was founded in 1920 and is based in New York.


DEAL STATS #
Overall 1 of 1
Sector (Business Services) 1 of 1
Type (Joint Venture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1