M&A Deal Summary

Red Ventures Acquires Lonely Planet Global

On December 1, 2020, Red Ventures acquired publishing company Lonely Planet Global from NC2 Media

Acquisition Highlights
  • This is Red Ventures’ 1st transaction in the Publishing sector.
  • This is Red Ventures’ 8th transaction in the United States.
  • This is Red Ventures’ 1st transaction in Tennessee.

M&A Deal Summary
Date 2020-12-01
Target Lonely Planet Global
Sector Publishing
Buyer(s) Red Ventures
Sellers(s) NC2 Media
Deal Type Divestiture

Target

Lonely Planet Global

Franklin, Tennessee, United States
Lonely Planet Global is a global travel media company and a travel guidebook brand focused on providing inspiring and trustworthy information for every kind of traveler for nearly 50 years. The company has helped hundreds of millions of travelers worldwide learn and enjoy amazing adventures each year through digital and print content, including mobile experiences and sought-after local guidebooks. Lonely Planet Global was formed in 1973 and is based in Franklin, Tennessee.

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Buyer(S) 1

Buyer

Red Ventures

Fort Mill, South Carolina, United States
Category Company
Founded 2000
Sector Marketing
Employees950
DESCRIPTION

Red Ventures operates a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Red Ventures was founded in 2000 and is based in Fort Mill, South Carolina.

DEAL STATS #
Overall 9 of 10
Sector (Publishing) 1 of 1
Type (Divestiture) 4 of 5
State (Tennessee) 1 of 1
Country (United States) 8 of 9
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-14 CNet Networks

San Francisco, California, United States

CNet is a portfolio of brands that reach close to 100 million unique visitors monthly, advising passionate consumers about everything they love. Its portfolio reaches diverse global audiences in technology, B2B, gaming, and entertainment. These iconic properties include the world’s largest tech media brand CNET, as well as GameSpot, ZDNet, Metacritic, TVGuide.com, Chowhound, and more. CNet was formed in 1994 and is based in San Francisco, California.

Buy $500M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-02 TechRepublic

Louisville, Kentucky, United States

TechRepublic is an online trade publication and social community for IT professionals, with advice on best practices and tools for the day-to-day needs of IT decision-makers. TechRepublic was founded in 1997 and is based in Louisville, Kentucky.

Sell -

Seller(S) 1

SELLER

NC2 Media

Franklin, Tennessee, United States
Category Company
Sector Digital Media
DESCRIPTION

NC2 Media LLC is a US based media company primarily engaged in the creation, acquisition, and distribution of quality digital content and the development of the technologies to make that possible.

DEAL STATS #
Overall 1 of 1
Sector (Publishing) 1 of 1
Type (Divestiture) 1 of 1
State (Tennessee) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-19 Lonely Planet Global

Franklin, Tennessee, United States

Lonely Planet Global is a global travel media company and a travel guidebook brand focused on providing inspiring and trustworthy information for every kind of traveler for nearly 50 years. The company has helped hundreds of millions of travelers worldwide learn and enjoy amazing adventures each year through digital and print content, including mobile experiences and sought-after local guidebooks. Lonely Planet Global was formed in 1973 and is based in Franklin, Tennessee.

Buy $119M
Mergr

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