M&A Deal Summary

Reckitt Benckiser Group Acquires Biofreeze

On February 26, 2021, Reckitt Benckiser Group acquired consumer products company Biofreeze from Performance Health and Wellness

Acquisition Highlights
  • This is Reckitt Benckiser Group’s 8th transaction in the Consumer Products sector.
  • This is Reckitt Benckiser Group’s 8th transaction in the United States.
  • This is Reckitt Benckiser Group’s 2nd transaction in Ohio.

M&A Deal Summary
Date 2021-02-26
Target Biofreeze
Sector Consumer Products
Buyer(s) Reckitt Benckiser Group
Sellers(s) Performance Health and Wellness
Deal Type Divestiture

Target

Biofreeze

Cuyahoga Falls, Ohio, United States
Biofreeze is a clinically recommended topical pain relief brand in the United States. Biofreeze fosters and grows a business and launches it into the appropriate hands at the right time.

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Buyer(S) 1

Buyer

Reckitt Benckiser Group

Slough, United Kingdom
Category Company
Founded 1819
Sector Consumer Products
Employees40,000
Revenue 14.6B GBP (2023)
DESCRIPTION

Reckitt Benckiser Group is a global consumer health and hygiene company. Reckitt Benckiser Group has operations in over 60 countries and its health, hygiene and home portfolio is led by global brands that include Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French’s. Reckitt Benckiser was founded in 1819 and is based in Slough, United Kingdom.

DEAL STATS #
Overall 17 of 17
Sector (Consumer Products) 8 of 8
Type (Divestiture) 8 of 8
State (Ohio) 2 of 2
Country (United States) 8 of 8
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-26 TheraPearl

Akron, Ohio, United States

TheraPearl LLC is a maker of hot and cold health therapies. TheraPearl offers patients something better than a bag of frozen peas Technology conveniently holds its temperature for the doctor's recommended time of 20 minutes and conforms to your body to deliver the perfect relief from aches and pains. TheraPearl is based in Akron, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-02 Reckitt Benckiser - Scholl

Slough, United Kingdom

Reckitt Benckiser's Scholl produces a wide range of skin care products, insoles and treatment solutions for targeted foot conditions.

Sell -

Seller(S) 1

SELLER

Performance Health and Wellness

Akron, Ohio, United States
Category Company
Founded 1925
Sector Consumer Products
DESCRIPTION

Performance Health and Wellness is a manufacturer and marketer of rehabilitation and wellness products including topical analgesics, resistance bands and tubing, exercise balls, hand exercisers, and stability trainers. Performance Health and Wellness is based in Akron, Ohio.

DEAL STATS #
Overall 2 of 2
Sector (Consumer Products) 2 of 2
Type (Divestiture) 2 of 2
State (Ohio) 2 of 2
Country (United States) 2 of 2
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-26 TheraPearl

Akron, Ohio, United States

TheraPearl LLC is a maker of hot and cold health therapies. TheraPearl offers patients something better than a bag of frozen peas Technology conveniently holds its temperature for the doctor's recommended time of 20 minutes and conforms to your body to deliver the perfect relief from aches and pains. TheraPearl is based in Akron, Ohio.

Sell -
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