Add-on Acquisition • Automotive

RealTruck Acquires Superlift

On October 10, 2017, RealTruck acquired automotive company Superlift

Acquisition Context

This is RealTruck’s 6th transaction in the Automotive sector.
This is RealTruck’s 9th transaction in the United States.
This is RealTruck’s 1st transaction in Louisiana.

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M&A Deal Summary
Date	October 10, 2017
Target	Superlift
Sector	Automotive
Buyer(s)	RealTruck
Deal Type	Add-on Acquisition

Target Company

Superlift

West Monroe, Louisiana, United States

Superlift LLC (dba Superlift Suspension Systems) is a specialty manufacturer and distributer of high performance after-market off-road products. All Superlift products are manufactured in the United States. When it is time to head off-road, Superlift products will transform your four wheel drive vehicle into a high performance off-road machine. Superlifts products are widely used by recreational off-road enthusiasts throughout North America.

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Buyer Overview 1

Buyer

RealTruck

Ann Arbor, Michigan, United States

Category	Company
Founded	2007
Sector	Automotive

DESCRIPTION

RealTruck is a designer, manufacturer and marketer of branded consumer accessories for pickup trucks. RealTruck also produces truck bed liners under the BedRug brand. RealTruck was founded in 2007 and is based in Ann Arbor, Michigan.

Deal Context for Buyer	#
Overall	9 of 16
Sector: Automotive	6 of 12
Type: Add-on Acquisition	8 of 15
State: Louisiana	1 of 1
Country: United States	9 of 13
Year: 2017	1 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2016-10-27	Rugged Liner Owosso, Michigan, United States Rugged Liner is a manufacturer and distributor of quality aftermarket and OEM truck accessories including pickup truck bed and trailer bed liners, bed covers, wheel well liners, and bed mats. Rugged Liner is based in Owosso, Michigan.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2016-10-27

Rugged Liner

Owosso, Michigan, United States

Rugged Liner is a manufacturer and distributor of quality aftermarket and OEM truck accessories including pickup truck bed and trailer bed liners, bed covers, wheel well liners, and bed mats. Rugged Liner is based in Owosso, Michigan.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-10-16	Omix-ADA Suwanee, Georgia, United States Omix-ADA, Inc. is an independent developer and supplier of Jeep® and off-road parts, accessories and floor liners. Omix-ADA’s family of brands includes Rugged Ridge® and Alloy USA.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2017-10-16

Omix-ADA

Suwanee, Georgia, United States

Omix-ADA, Inc. is an independent developer and supplier of Jeep® and off-road parts, accessories and floor liners. Omix-ADA’s family of brands includes Rugged Ridge® and Alloy USA.

Buy

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