M&A Deal Summary

RealPage Acquires G5

On July 20, 2021, RealPage acquired digital media company G5 from PeakEquity Partners and Milestone Partners

Acquisition Highlights
  • This is RealPage’s 1st transaction in the Digital Media sector.
  • This is RealPage’s 32nd transaction in the United States.
  • This is RealPage’s 2nd transaction in Oregon.

M&A Deal Summary

Date 2021-07-20
Target G5
Sector Digital Media
Buyer(s) RealPage
Sellers(s) PeakEquity Partners
Milestone Partners
Deal Type Add-on Acquisition

Target

G5

Bend, Oregon, United States
G5 is a digital marketing software and services platform for multifamily properties. G5’s mission is to empower clients to outsmart and outperform their competition through smarter marketing, unmatched marketing technology, and a deep bench of talent that puts marketing performance first. G5 was founded in 2005 and is based in Bend, Oregon.

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Buyer(S) 1

Buyer

RealPage

Richardson, Texas, United States

Category Company
Founded 1998
Sector Software
Employees7,400
Revenue 988M USD (2019)
DESCRIPTION

RealPage is a provider of comprehensive property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. RealPage was founded in 1998 and is based in Richardson, Texas.


DEAL STATS #
Overall 33 of 35
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 31 of 33
State (Oregon) 2 of 2
Country (United States) 32 of 34
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-04 WhiteSky Communications

Northport, Alabama, United States

WhiteSky Communications LLC provides managed communications services, enabling multifamily, student, and other properties to provide managed bulk Internet, video, voice-over-internet protocol (VOIP) phone, and Wi-Fi services. WhiteSky Communications was founded in 2005 and is based in Northport, Alabama.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-07 HomeWiseDocs

Reno, Nevada, United States

HomeWiseDocs is a provider of data and document delivery services for the community association industry. HomeWiseDocs invests in the latest digital tools, platforms, and programming, so property managers can ensure their clients and staff are being served by the most innovative and secure technology available. HomeWiseDocs is based in Reno, Nevada.

Buy -

Seller(S) 2

SELLER

PeakEquity Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2014
PE ASSETS 137M USD
Size Small
Type Sector Focused
DESCRIPTION

PeakEquity Partners is a private equity firm focused on acquiring enterprise software and solutions companies. Specific areas of interest include enterprise infrastructure software, enterprise application software, business analytics, business intelligence, big data, IoT, supply chain management, and information security. PeakEquity looks to invest at least $20 million per transaction and targets businesses with $10 to $50 million of revenue. PeakEquity Partners was formed in 2014 and is based in Radnor, Pennsylvania.


DEAL STATS #
Overall 4 of 5
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 3 of 4
State (Oregon) 1 of 1
Country (United States) 4 of 5
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-08 Grayshift

Atlanta, Georgia, United States

Grayshift is a provider of mobile device digital forensics, specializing in access and extraction. Grayshift solutions are purpose-built to help law enforcement and government investigative agencies swiftly resolve critical investigations and ensure public safety. Grayshift was founded in 2016 and is based in Atlanta, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-06 HighLevel

Dallas, Texas, United States

HighLevel is an all-in-one, white-label marketing platform for agencies & consultants. HighLevel platform provides agencies with the tools (CRM, Email, 2-Way SMS, Funnel Builder, Workflows, Facebook & Instagram messaging, and more), the support, and the resources to help agencies grow and scale. It currently serves over 15,000 marketing agencies which represent over 300,000 small businesses around the world. HighLevel was formed in 2018 and is based in Dallas, Texas.

Buy -
SELLER

Milestone Partners

Villanova, Pennsylvania, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 650M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Milestone Partners is a lower middle-market private equity firm specializing in investments in manufacturing, distribution, and service companies. Milestone looks for businesses valued up to $250 million with EBITDA of $5 to $50 million. The Firm's target revenue size is $10 to $250 million. Milestone prefers companies with growth potential and proven management. The Firm will not invest in businesses in high cyclical industries, with low barriers to entry, or have a high reliance on technology. Milestone Partners was formed in 1995 and is based in Villanova, Pennsylvania.


DEAL STATS #
Overall 24 of 28
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 9 of 11
State (Oregon) 1 of 1
Country (United States) 22 of 26
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-31 Insure Homes

Jacksonville, Florida, United States

Insure Homes is a specialty insurance holding company that has served homeowners. Insure Homes leverages proprietary data to generate stable recurring revenues through its network of independent agents and operates an asset-light model working with its reinsurance partners to limit retained risk. Insure Homes was formed in 2020 and is based in Jacksonville, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-21 PayLink Direct

Chicago, Illinois, United States

PayLink Direct is a provider of payment financing and processing services to facilitate the sale of vehicle service contracts. PayLink specializes in partnering with VSC providers to offer financial and payment processing solutions to purchasers of VSCs, also known as extended warranty contracts. PayLink Direct was founded in 2006 and is based in Chicago, Illinois.

Sell -