M&A Deal Summary

React Gaming Group Acquires TheSMACK.gg

On April 21, 2021, React Gaming Group acquired marketing company TheSMACK.gg

Acquisition Highlights
  • This is React Gaming Group’s 3rd transaction in the Marketing sector.
  • This is React Gaming Group’s 3rd transaction in Canada.
  • This is React Gaming Group’s 2nd transaction in Quebec.

M&A Deal Summary
Date 2021-04-21
Target TheSMACK.gg
Sector Marketing
Buyer(s) React Gaming Group
Deal Type Add-on Acquisition

Target

TheSMACK.gg

Montréal, Quebec, Canada
TheSMACK.gg is a globally recognized Esports product and lifestyle company serving a rapidly expanding community of gamers and commercial brands. The company is a B2B and B2C provider of Esports-related products and services that enables retail brands and individuals to participate in endemic and non-endemic advertising opportunities. TheSMACK.gg’s retail service line includes product branding, digital advertising, and marketing campaign design. With access to a wide range of assets, the company specializes in increasing brand engagement and equity within niche gaming demographics.

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Buyer(S) 1

Buyer

React Gaming Group

Saint-Laurent, Quebec, Canada
Category Company
Founded 1994
Sector Marketing
Revenue 1M CAD (2018)
DESCRIPTION

React Gaming Group provides a wide range of products and services, including SMS, content and predictive AI marketing, as well as related professional services. React's mission is to be the world’s premier digital marketing platform. The Corporation has been simplifying and optimizing the online marketing activities of medium and large companies through innovative technologies and cutting-edge expertise for over 20 years. A Canadian leader in permission-based email marketing. React Gaming Group was founded in 1994 and is based in Saint-Laurent, Canada.

DEAL STATS #
Overall 3 of 5
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 3 of 5
State (Quebec) 2 of 2
Country (Canada) 3 of 4
Year (2021) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-13 Advertiise

Toronto, Ontario, Canada

Advertiise is a global online advertising marketplace that connects media buyers and media suppliers across all advertising channels without the need for an intermediary. It allows media sellers to list, price, and promote real-time inventory of media assets, including asset attributes (traffic/views/etc.). Advertiise was founded in 2009 and is based in Toronto, Ontario.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-03 Livestream

Nicosia, Cyprus

Livestream is a private Cyprus-based corporation that owns LOOT.BET, a Curacao licensed server-based real-money gaming platform and a top brand in the world of esports betting. LOOT.BET is one of the global leaders in esports betting, with a focus on live betting and online gaming and building an exceptional product for its 450,000+ registered users. Supported by a professional operational and software development team of over 50 employees, LOOT.BET is world-renowned not only as an established and reliable esports betting platform but also as a supporter of the esports industry. It is a regular sponsor of notable professional tournaments and teams and a partner of leading esports operators, studios, and bright esports talents and influencers. It is also a proud supporter of the anti-corruption Esports Integrity Commission, helping the organization combat match-fixing and betting fraud, thereby contributing to the development and maturing of both the esports and the esports betting industries.

Buy $15M
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