M&A Deal Summary

React Gaming Group Acquires Livestream

On May 3, 2021, React Gaming Group acquired gaming company Livestream for 15M USD

Acquisition Highlights
  • This is React Gaming Group’s 1st transaction in the Gaming sector.
  • This is React Gaming Group’s largest (disclosed) transaction.
  • This is React Gaming Group’s 1st transaction in Cyprus.

M&A Deal Summary
Date 2021-05-03
Target Livestream
Sector Gaming
Buyer(s) React Gaming Group
Deal Type Add-on Acquisition
Deal Value 15M USD

Target

Livestream

Nicosia, Cyprus
Livestream is a private Cyprus-based corporation that owns LOOT.BET, a Curacao licensed server-based real-money gaming platform and a top brand in the world of esports betting. LOOT.BET is one of the global leaders in esports betting, with a focus on live betting and online gaming and building an exceptional product for its 450,000+ registered users. Supported by a professional operational and software development team of over 50 employees, LOOT.BET is world-renowned not only as an established and reliable esports betting platform but also as a supporter of the esports industry. It is a regular sponsor of notable professional tournaments and teams and a partner of leading esports operators, studios, and bright esports talents and influencers. It is also a proud supporter of the anti-corruption Esports Integrity Commission, helping the organization combat match-fixing and betting fraud, thereby contributing to the development and maturing of both the esports and the esports betting industries.

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Buyer(S) 1

Buyer

React Gaming Group

Saint-Laurent, Quebec, Canada
Category Company
Founded 1994
Sector Marketing
Revenue 1M CAD (2018)
DESCRIPTION

React Gaming Group provides a wide range of products and services, including SMS, content and predictive AI marketing, as well as related professional services. React's mission is to be the world’s premier digital marketing platform. The Corporation has been simplifying and optimizing the online marketing activities of medium and large companies through innovative technologies and cutting-edge expertise for over 20 years. A Canadian leader in permission-based email marketing. React Gaming Group was founded in 1994 and is based in Saint-Laurent, Canada.

DEAL STATS #
Overall 4 of 5
Sector (Gaming) 1 of 1
Type (Add-on Acquisition) 4 of 5
Country (Cyprus) 1 of 1
Year (2021) 3 of 4
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-21 TheSMACK.gg

Montréal, Quebec, Canada

TheSMACK.gg is a globally recognized Esports product and lifestyle company serving a rapidly expanding community of gamers and commercial brands. The company is a B2B and B2C provider of Esports-related products and services that enables retail brands and individuals to participate in endemic and non-endemic advertising opportunities. TheSMACK.gg’s retail service line includes product branding, digital advertising, and marketing campaign design. With access to a wide range of assets, the company specializes in increasing brand engagement and equity within niche gaming demographics.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-22 Team BH

Nepean, Ontario, Canada

Team BH was founded by BH Mayo in his garage in Ottawa, Canada. Founded in May 2018, as a collection of like-minded friends who enjoyed playing Fortnite together, the team has now grown into one of the most popular Fortnite teams in North America and the World. With 25+ players coming from across the world, the team caters to all audiences from around the globe. The team focuses on entertainment for the fans whether it is competitive esports, funny videos, or simply highlights.

Buy -
Mergr

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