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M&A Deal Summary

React Gaming Group Acquires Advertiise

On April 13, 2021, React Gaming Group acquired marketing company Advertiise

Acquisition Highlights
  • This is React Gaming Group’s 2nd transaction in the Marketing sector.
  • This is React Gaming Group’s 2nd transaction in Canada.
  • This is React Gaming Group’s 1st transaction in Ontario.

M&A Deal Summary
Date 2021-04-13
Target Advertiise
Sector Marketing
Buyer(s) React Gaming Group
Deal Type Add-on Acquisition

Target

Advertiise

Toronto, Ontario, Canada
Advertiise is a global online advertising marketplace that connects media buyers and media suppliers across all advertising channels without the need for an intermediary. It allows media sellers to list, price, and promote real-time inventory of media assets, including asset attributes (traffic/views/etc.). Advertiise was founded in 2009 and is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

React Gaming Group

Saint-Laurent, Quebec, Canada
Category Company
Founded 1994
Sector Marketing
Revenue 1M CAD (2018)
DESCRIPTION

React Gaming Group provides a wide range of products and services, including SMS, content and predictive AI marketing, as well as related professional services. React Gaming Group was founded in 1994 and is based in Saint-Laurent, Quebec.

DEAL STATS #
Overall 2 of 5
Sector: Marketing M&A 2 of 3
Type: Add-on Acquisition M&A Deals 2 of 5
State: Ontario M&A 1 of 2
Country: Canada M&A 2 of 4
Year: 2021 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-20 PUBLITECH INC.

Montréal, Quebec, Canada

PUBLITECH, INC. engages in the development of relational and local web marketing platforms. PUBLIPAGE pivoted to digital, offering its clients the leading-edge LOCALTRAC and PUBLITRAC web marketing solutions.

Buy $8M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-21 TheSMACK.gg

Montréal, Quebec, Canada

TheSMACK.gg is a globally recognized Esports product and lifestyle company serving a rapidly expanding community of gamers and commercial brands. The company is a B2B and B2C provider of Esports-related products and services that enables retail brands and individuals to participate in endemic and non-endemic advertising opportunities. TheSMACK.gg’s retail service line includes product branding, digital advertising, and marketing campaign design. With access to a wide range of assets, the company specializes in increasing brand engagement and equity within niche gaming demographics.

Buy -
Mergr

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