M&A Deal Summary

RCM Advertising Acquires Happy Days Media Pty

On July 18, 2012, RCM Advertising acquired media company Happy Days Media Pty

Acquisition Highlights

This is RCM Advertising’s 1st transaction in the Media sector.
This is RCM Advertising’s 1st transaction in Australia.

M&A Deal Summary
Date	2012-07-18
Target	Happy Days Media Pty
Sector	Media
Buyer(s)	RCM Advertising
Deal Type	Add-on Acquisition

Target

Happy Days Media Pty

Brisbane, Australia

Happy Days Media Pty Ltd. is a provider of marketing and advertising solutions.

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Buyer(S) 1

Buyer

RCM Advertising

Cairns, Australia

Category	Company
Founded	1996
Sector	Media

DESCRIPTION

RCM Advertising is a provider of media, marketing, and advertising services.

DEAL STATS	#
Overall	1 of 1
Sector: Media M&A	1 of 1
Type: Add-on Acquisition M&A Deals	1 of 1
Country: Australia M&A	1 of 1
Year: 2012 M&A	1 of 1