M&A Deal Summary

Razorfish Acquires 2DataFish

On August 31, 2015, Razorfish acquired information technology company 2DataFish

Acquisition Highlights
  • This is Razorfish’s 2nd transaction in the Information Technology sector.
  • This is Razorfish’s 1st transaction in Australia.

M&A Deal Summary

Date 2015-08-31
Target 2DataFish
Sector Information Technology
Buyer(s) Razorfish
Deal Type Add-on Acquisition

Target

2DataFish

Sydney, Australia
2DataFish is an Adobe data analytics and marketing optimization consultancy in Australia and APAC. 2DataFish was formed in 2010 and is based in Sydney.

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Buyer(S) 1

Buyer

Razorfish

Austin, Texas, United States

Category Company
Founded 1995
Sector Marketing
Revenue 93M USD (2003)
DESCRIPTION

Razorfish is an interactive marketing and technology company. Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom.


DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
Country: Australia M&A 1 of 1
Year: 2015 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-10-31 Wysiwyg

Madrid, Spain

Wysiwyg is a digital advertising agency.

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