M&A Deal Summary

Razor Group Acquires Perch

On March 5, 2024, Razor Group acquired internet software and services company Perch

Acquisition Highlights
  • This is Razor Group’s 1st transaction in the Internet Software and Services sector.
  • This is Razor Group’s 1st transaction in the United States.
  • This is Razor Group’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2024-03-05
Target Perch
Sector Internet Software and Services
Buyer(s) Razor Group
Deal Type Add-on Acquisition

Target

Perch

Boston, Massachusetts, United States
Perch is a technology-driven commerce company that acquires and operates Amazon third-party and other D2C brands at scale. The company seeks high-quality products and brands that have a steady history of strong customer reviews, are consistently one of the top three products within their category, and have the potential for expansion. It quickly evaluates opportunities, guaranteeing entrepreneurs a 48-hour response on their businesses' fit with its model and valuation range, providing a fast and risk-free way to understand their company's potential. Perch was formed in 2019 and is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Razor Group

Berlin, Germany
Category Company
Sector Business Services
DESCRIPTION

Razor Group acquires and operates profitable Amazon FBA businesses and other online marketplace sellers which have consistently demonstrated superior product quality, outstanding customer satisfaction, and sharp business acumen. Razor pairs significant growth capital with extensive e-commerce expertise, thereby ensuring that the acquired businesses reach the next stage in their development. The company defines itself as consumer goods holding with a clear strategic focus on specific product categories, long-term value creation, and world-class customer satisfaction. Razor Group is based in Berlin, Germany.

DEAL STATS #
Overall 3 of 3
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-17 Stryze Group

Berlin, Germany

Stryze is a direct-to-consumer (D2C) brand holding company that offers quality D2C brands at fair prices for both "pull" e-commerce (Amazon and other platforms) and "push" e-commerce (social media). The company creates and develops its own brands or buys and scales promising D2C brands from other companies: Stryze offers over 30 of its own brands such as Agreeni, Gourmesso, Amazy, High Pulse or Bella & Balu with hundreds of different products across more than 20 countries. Stryze was formed in 2000 and is based in Berlin, Germany.

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