Investment Summary

Raycom Media Exits PureCars

On May 6, 2019, invested in marketing company PureCars from Raycom Media

Investment Highlights
  • This is transaction in the Marketing sector.
  • This is transaction in the United States.
  • This is transaction in Georgia.
Investment Fate
  • PureCars was divested to a financial buyer in 2019.

Investment Summary

Date 2019-05-06
Target PureCars
Sector Marketing
Sellers(s) Raycom Media
Deal Type Divestiture

Target

PureCars

Atlanta, Georgia, United States
PureCars is an operator of the digital advertising platform for the automotive industry. PureCars unlocks dealerships full sales potential with data-driven, multi-channel technology solutions and expert digital strategy teams. By utilizing its extensive data library and proprietary technology, PureCars’ marketing automation and business intelligence solutions enable dealers to capture more customers, optimize spend efficiency and maximize profitability. PureCars was founded in 2007 and is based in Atlanta, Georgia.

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Seller(S) 1

SELLER

Raycom Media

Montgomery, Alabama, United States

Category Company
Founded 1996
Sector Media
DESCRIPTION

Raycom Media, Inc. is a privately-owned local media companies and owns and/or provides services for 65 television stations and 2 radio stations in 44 markets located in 20 states. Raycom Media owns or provides services for stations covering 16% of U.S. television households and employs over 8,300 individuals in full and part-time positions. Raycom Media was founded in 1996 and is based in Montgomery, Alabama.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Georgia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-27 PureCars

Atlanta, Georgia, United States

PureCars is an operator of the digital advertising platform for the automotive industry. PureCars unlocks dealerships full sales potential with data-driven, multi-channel technology solutions and expert digital strategy teams. By utilizing its extensive data library and proprietary technology, PureCars’ marketing automation and business intelligence solutions enable dealers to capture more customers, optimize spend efficiency and maximize profitability. PureCars was founded in 2007 and is based in Atlanta, Georgia.

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