M&A Deal Summary

Rather Outdoors Acquires Zebco

On April 27, 2021, Rather Outdoors acquired consumer products company Zebco from W.C. Bradley

Acquisition Highlights
  • This is Rather Outdoors’ 1st transaction in the Consumer Products sector.
  • This is Rather Outdoors’ 3rd transaction in the United States.
  • This is Rather Outdoors’ 1st transaction in Oklahoma.

M&A Deal Summary
Date 2021-04-27
Target Zebco
Sector Consumer Products
Buyer(s) Rather Outdoors
Sellers(s) W.C. Bradley
Deal Type Divestiture

Target

Zebco

Tulsa, Oklahoma, United States
Zebco designs and manufactures fishing equipment.

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Buyer(S) 1

Buyer

Rather Outdoors

Springfield, Missouri, United States
Category Company
Sector Consumer Products
DESCRIPTION

Rather Outdoors is an outdoor consumer products company with a portfolio of brands, including Lew’s, Strike King, and Hunters Specialties. Rather Outdoors supplies branded fishing and hunting gear and accessories through the mass market, sporting goods, and specialty outdoor channels.

DEAL STATS #
Overall 4 of 4
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Oklahoma) 1 of 1
Country (United States) 3 of 3
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-02 FOX International Group

Hainault, United Kingdom

FOX International Group Ltd. is the largest privately-owned fishing tackle company in Europe, selling over 3,000 products in more than 30 countries. FOX International focuses on product leadership and innovation in the supply of fishing equipment for anglers globally.

Buy -

Seller(S) 1

SELLER

W.C. Bradley

Columbus, Georgia, United States
Category Company
Founded 1885
Sector Consumer Products
DESCRIPTION

The W.C. Bradley Co. has interests in many areas, including Char-Broil and Thermos grills, specialty retailing, real estate development and the manufacturing and marketing of other home and leisure lifestyle consumer products.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Oklahoma) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-06-30 Zebco

Tulsa, Oklahoma, United States

Zebco designs and manufactures fishing equipment.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-07 Dansons

Scottsdale, Arizona, United States

Dansons is a global consumer goods corporation. The company's product and brand portfolio serve multiple customer segments including pellet, charcoal, and gas grills and smokers, and pellet-fuel, along with grilling accessories, spices and sauces, apparel, camping gear and more. Dansons is based in Scottsdale, Arizona.

Buy -
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